News Corp.‘s PR response continues with the addition of Steven Rubenstein to the public relations effort. According to The Hollywood Reporter, Rubenstein was brought on board in the middle of last week. He’s known for his work with celebrities like Robert De Niro and David Letterman, who he worked with after the talk show host had been blackmailed over adulterous relationships with co-workers. And Rubenstein already works with a News Corp. property, The New York Post.

It was announced last week that News Corp. had hired Edelman for help with the scandal. On The Daily Beast, Howard Kurtz also suspects that Matthew Freud, who’s married to Murdoch’s daughter Elisabeth, may also be providing PR advice, although, Freud has said he no longer works with the company.

The scandal continues to produce an unrelenting stream of shocking news impacting not just News Corp. itself, but also those who have any degree of association with the company.

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