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Posts Tagged ‘The Economist’

More Companies Now Plan to Use Cyberattacks to Enhance Their Reputations

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We all know that the latest PR disaster trend for major businesses involves digital security failures. Target is only the biggest name to suffer a huge hit to its reputation and its bottom line thanks to an embarrassingly well-executed breach of the wall between millions of customers’ personal data and those who would use it for their own purposes.

But what can businesses do to address this problem as the stories get bigger? According to a new report released by The Economist, a growing number of them now see such breaches as inevitable events rather than catastrophes to be avoided at all costs.

In fact, some plan to use newly robust response strategies to improve their own reputations.

Some stats from this survey of major C-suite execs around the world make the situation a bit clearer.

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The Economist Has Some Problems with the Current Media Relations Model

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In a post on the Economist culture blog today, columnist R.L.G. compares the art of pitching to classic “I’ll scratch your back” bribery.

He apparently decided to rant after received a pitch regarding some sort of businesses partnership. The PR committed a cardinal sin with this sentence:

“It would be great if this somehow can be placed on Economist (print/Web)”

R.L.G. uses this faux pas to emphasize the shortcomings of the current model for media relations, which holds that one must never state the obvious to a journalist as one would to, well, pretty much anyone else. And yes, that is a little weird.

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CSR: Doing Good vs Making Money

CSR-Dilemma.gifRichard Edelman took to his blog to respond to a Wall Street Journal article published last week titled “The Case Against Corporate Social Responsibility.”

In the article, Aneel Karnani, associate professor of strategy at the University of Michigan’s Stephen M. Ross School of Business, says that companies are primarily concerned with the bottom line. And even when they do good, it’s just a fortunate by-product of making money.

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