In a post on the Economist culture blog today, columnist R.L.G. compares the art of pitching to classic “I’ll scratch your back” bribery.
He apparently decided to rant after received a pitch regarding some sort of businesses partnership. The PR committed a cardinal sin with this sentence:
“It would be great if this somehow can be placed on Economist (print/Web)”
R.L.G. uses this faux pas to emphasize the shortcomings of the current model for media relations, which holds that one must never state the obvious to a journalist as one would to, well, pretty much anyone else. And yes, that is a little weird.