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Posts Tagged ‘The Halo Group’

Spin the Agencies of Record

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  • RapidForce, a producer of pain relief adhesives, chose The Halo Group as its AOR for branding/marketing communications. The company spokesperson will be tennis star John Isner, who will help promote the product among athletes and trainers and remind everyone that, unlike Icy Hot, it doesn’t smell like peppermint Lifesavers.

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Mediabistro Course

Presentations: From Planning to Design

Presenations: From Planning to DesignLearn how to create clear, visually compelling presentations! Starting December 1, you'll learn how to plan and design your presentation, understand your audience, choose which presentation software to use, and tailor your narrative to meet your audience's needs. Register now!

Here Are Our Favorite Super Bowl Odds and Ends

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So…two days left until the most important day of the year for branded promotions. The 6,329 “credentialed journalists” covering the event will make sure to inform you about every last detail of the game and related ads/stunts, but for now we thought we’d share some of our favorite football tidbits, sent to us by our friends in the industry.

First we have a couple of ways to make the game (and the ads) a little more fun.

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Roll Call: SHIFT Communications, allen & gerristen, The Halo Group and More

SHIFT Communications announced the addition of Pete Buhler as creative director. Buhler will be tasked with building the agency’s creative department and expanding SHIFT’s creative offerings. Buhler will grow the creative division internally, ensuring SHIFT’s creative assets align with the agency’s integrated marketing and PR offerings. He brings a wealth of creative experience, including a five-year stint at Cone Communications where he successfully built a creative team from scratch. (Release)

Andrew Graff, CEO of Boston’s allen & gerritsen (a&g), and Tim Reeves, CEO of Philadelphia’s Neiman, announced a&g’s acquisition of Neiman. The agencies are joining forces to provide enhanced value for their clients, and a new destination for innovation-oriented U.S. marketers. The combined agency will operate as allen & gerritsen, with nearly 200 employees in flagship offices in Boston and Philadelphia. The agency’s corporate headquarters will be in Boston, and its innovation R&D unit will be centered in Philadelphia. (Release)

The Halo Group announced that John Lynch has joined the Halo media team as search engine marketing and optimization strategist. To bolster the agency’s capabilities in this area, Lynch will be supporting Michael Pierre, senior vice president, Media Services, in the development, implementation and reporting of search marketing and optimization strategies. Prior to joining Halo, Lynch had been the source of several successful, revenue-generating search programs for leading brands including Gannet, USA Today, Careerbuilder.com, Apartments.com, American Public University System and American Hospice. He is a graduate of New York University. (Release) Read more

Roll Call: Halo Group, Emanate, APCO, and more

The Halo Group has promoted Lara Cohn to SVP and director of PR. She joined the firm in 2010 and has since worked to broaden the company’s capabilities in the events, social media, and content creation space.

Talley Summerlin has joined Emanate as VP in the New York office, leading the corporate reputation efforts for the Philips client and working with the Legacy Asset Servicing division of Bank of America. Summerlin was previously a director with EnviroMedia Social Marketing, an Austin, TX-based firm.

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