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Posts Tagged ‘The Hangover Part II’

Bradley Cooper Reinvents Himself with Some Smooth French Talking

In case you care what he’s saying, a YouTuber was kind enough to translate Cooper’s interview. Different clips of the video have a combined total of tens of thousands of views.

Bradley Cooper went on a French news program to promote his new movie The Hangover Part II and walked away with a brand new reputation across Hollywood, the media, and with moviegoers. He accomplished this by conducting the entire interview in French, which instantaneously made him jaw-droppingly hot to everyone with sense enough to see it.

A good looking movie star speaking French fluently. If that could describe all of your clients, a publicist’s job would be much less stressful.

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Budweiser Not Responsible for ‘The Hangover’ in Part II

Product placement everywhere you turn. Except for that one scene in The Hangover Part II where Bradley Cooper said Budweiser but they didn’t actually flash the beer logo all over the screen. Missed opportunity?

Not if you ask Budweiser. Unlike other companies, they actually said no the movie because the scene wasn’t in line with their marketing.

“The brother-in-law in that scene was underage,” Anheuser-Busch’s director of marcomms Mike Bulthaus told the Vulture blog. “We invest a lot of money in our efforts to combat underage drinking. It’s an issue we take seriously.”

Well well. Companies that were featured include IHOP, which was in a scene where someone yells out the naughty C-word.

Product placement has gotten so ubiquitous Morgan Spurlock made a movie about it and the next James Bond movie has $45 million worth of it.

‘Tree of Life’ Proposes a New Take On the Summer Movie

The summer blockbuster season is officially upon us, kicking off this weekend with a lineup of typical popcorn-fueled crowd-pleasers: The Hangover Part II, Kung Fu Panda 2, and…  The Tree of Life.

Terrence Malick‘s The Tree of Life, the Palme d’Or winner at this year’s Cannes Film Festival, doesn’t sound like the usual summer movie fodder — and it doesn’t look like it, either, even though it’s got dinosaurs. But the timing of its release is central to Tree‘s marketing strategy, part of distributor Fox Searchlight‘s effort to position it as “a different kind of summer event.”

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