We’d like to highlight a piece about the nation of New Zealand’s decision to hang all its PR/tourism hopes on Peter Jackson’s upcoming Hobbit trilogy. We can certainly understand the logic behind this BFF relationship: As our friends at AgencySpy put it last week, “when you account for tourism dollars, the LOTR trilogy basically single-handedly boosted New Zealand’s entire economy”. As the managing director of Hobbiton tours puts it, “We are a small country and that brand awareness, how do you buy that? That’s what a movie does.”
But while we’re at it, we’d really like to review Air New Zealand’s incredible PR campaign: Middle Earth characters already dominate the Auckland airport, and we saw both of these videos for the first time today. First is a clip of the airline’s new Hobbit plane (though we can’t see anything special about it beyond the awesome paint job):
Here’s the real gem, though: a truly excellent in-flight safety video for all Air NZ travelers complete with “Elvish” codes allowing viewers to enter to win a free trip to the film’s New Zealand premier.