Perdue chickenThe latest PR battle over food labeling comes right on the heels of our coverage of the controversy surrounding common and often meaningless labels like “natural” and “farm fresh” — and our speculation about whether related PR wars could eventually lead to more accountability and, in the long run, healthier products.

A federal court in New Jersey has cleared the way for a class action lawsuit against the nation’s third-largest poultry producer, Perdue Farms, Inc., over the company’s alleged false advertising of factory farmed chicken products as “humane.”

The suit, which was filed by two members of The Humane Society of the United States on behalf of consumers, alleges that Perdue is illegally marketing chicken products as “Humanely Raised” in violation of the New Jersey Consumer Fraud Act.

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