One of the movies opening this weekend is Dr. Seuss’ The Lorax, the animated tale of a 12-year-old boy who tries to find a Truffula tree to win a girl’s heart. The movie is meant to have eco-overtones, showing the importance of conserving rather than squandering nature. The movie also has the overtones of the more than 70 product placements that have been blended into the cartoon action.
If that isn’t enough (and yes, it is) one of the products placed is the Mazda CX-5, an SUV. Great green eggs and ham! That’s a bad product tie-in.