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Posts Tagged ‘The New York Times’

General Mills Clarifies for Fans: You Can Still Sue Us (but Please Don’t)

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But not “100% naturally”

General Mills has attempted to dispel some confusion regarding what may have been the most boneheaded move of the week: a revision of its legal terms that seemingly forbade fans from filing lawsuits if they’ve clicked on anything related to the company.

In summary: Facebook fans and Twitter followers can still sue…unless they’ve subscribed to a GM publication or downloaded a coupon. The mix-up seems to have stemmed from the use of the phrase “online communities”, because who could have foreseen people misinterpreting that one?!

The note a spokesperson sent to The New York Times after the jump:

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General Mills: If You ‘Like’ Cheerios Then You Can Never Sue

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General Mills is, of course, no stranger to controversy regarding the ingredients and health properties of its products. Just add an “O” to the end of the acronym if you need to refresh your memory.

That said, we have a feeling that the company’s latest attempt to protect itself in the legal sphere will, in the immortal words of the late Keith Moon, “go over like a lead balloon.

…and there will be plenty of terrible press in the process.

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GM CEO on Recall Crisis: ‘Terrible Things Happened’

Here’s a case study in double duty internal/external crisis communications via General Motors and The New York Times.

This video was broadcast to employees, but it was clearly also meant to be a public statement; it’s been published on multiple news sites today.

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Vanessa Freidman Is Your New York Times Fashion Critic

vanessa-friedman-225The search is over: The New York Times has named Vanessa Freidman, currently chief fashion critic at Financial Times, as its new arbiter of all things style.

This announcement, of course, follows the January resignation of longtime fashion chief Cathy Horyn, who left the paper for personal reasons, and the more recent departure of fellow critic Suzy Menkes, who departed the recently rebranded International New York Times for a a spot at Vogue.

Times executive editor Jill Abramson says:

“I’m thrilled to welcome Vanessa to the Times.  She is the perfect journalist to be our leading voice on global fashion.”

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What Makes for a Good, Monocle-Free Trend Piece?

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If you obsessively follow journalists on Twitter each evening (and you really should), then you probably noticed many of them passing this New York Times ”monocles are back” trend piece around last night along with a moderate dose of mockery.

Yep, that’s the one.

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News Orgs Rethinking Their Brief Fling with Live Streaming Video

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Read (don’t watch) all about it

The Internet may have killed the newspaper star, but live streaming video is looking less and less like his savior.

This morning we link to POLITICO for a rare moment of media insight. Over the past five years, nearly every major news organization has dropped a lot of money into live streaming video with little or nothing to show for it. As much as some of us may dislike the “talking head yells at other talking heads” model, producing that sort of stuff (not mention convincing viewers and advertisers to pay attention) can be quite challenging.

Even Business Insider couldn’t make it work.

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Behind the Michael Sam ‘First Openly Gay Football Player’ Story

It was the perfect time to break the perfect sports story: one week after the biggest, most boring Super Bowl ever, a young man set to become an NFL pro told the media that he happens to be gay.

Of course it wasn’t just a spontaneous announcement from Michael Sam; it was a PR masterpiece of sorts orchestrated my one Howard Bragman, his agency Fifteen Minutes Public Relations, and many others.

You’ll note that Sam made sure to thank Bragman and Empire Athletes in his second-ever tweet:

Sam reached 50,000 followers faster than any account we’ve seen outside the Vatican—and most of the people who had problems with his announcement chose not to voice their opinions in public.

Now for some backstory behind this historic PR Win.

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The New York Times Will Expose Your Fake Apologies with #ApologyWatch

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A New York Times reporter and a corporate reputation specialist walked into a bar this week and came to the same conclusion: they’ve had enough of your clients’ fake apologies.

Both business writer Andrew Ross Sorkin and LRN CEO Dov Seidman argue that execs and public figures who once opposed apologizing in public have started doing it all the damn time, and they want to make it stop.

Whether we’re talking indicted bankers, embattled politicians or cheating athletes, lots of people are stepping up to the mic to tell the public that they’re sorry for whatever they did and that it will never happen again. But Sorkin and Seidman look at those weepy, white-haired millionaires and see nothing but media coaching and crocodile tears.

So now they plan to expose the fakers—and they even came up with their own hashtag to do it.

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Top New York Times Fashion Critic Resigns

t-logo-190This morning brought big news for everyone in fashion PR: Cathy Horyn will step down as The New York Times‘ chief fashion critic after more than 15 years in the position, effective immediately.

As Capital New York reports, Horyn “occupied one of the fashion industry’s true critical pulpits” but was not always a favorite among the design community due to her propensity for brutal honesty in reviewing designers’ newest collections and personal comments about designers themselves; Giorgio Armani and Yves Saint Laurent famously banned her from their shows.

On a somber note, the given reason for this last-minute announcement is the illness of Horyn’s partner, former Liz Claiborne executive Art Ortenberg.

Notes from the memo just released by Times executive editor Jill Abramson and styles editor Stuart Emmrich after the jump:

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Google Glass Almost Looks Normal Now

We figured Google had to have plans to make Glass a little more palatable.

When The Simpsons makes you look bad you know it’s time to move, because someone wrote Sunday’s jokes months ago and they still felt fresh (especially after the terribly racist “Comic Book Guy Gets a Japanese Girlfriend” episode).

Here’s CNN‘s take on the newer, friendlier Glass:

Today the upgrade scored a New York Times writeup thanks to its new prescription partnership with insurer VSP and a designer interview in WWD (subscription req’d), but most bloggers just used the occasion to come up with new ways to make fun of the product.

Given that this is Google, we feel like one day Glass will become so well-integrated with our eyewear that it won’t be noticeable—and then we will feel stupid.

For now, we’ll just point and laugh.

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