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Posts Tagged ‘The S3 Agency’

Spin the Agencies of Record

Fantage.com, a virtual world for kids between the ages of six and 16, has chosen Wonacott Communications as its AOR. The outreach program will target educators, parents, and businesses.

HP’s Personal Systems Group out of China has shifted its $1.5 million account from Burson-Marsteller to Edelman, The Holmes Report writes. Edelman already works with the HP division in the EMEA region, North America, and other parts of Asia.

Appleton Learning, a test preparation and tutoring service, has chosen Trevelino/Keller for PR services to raise the profile of the company’s 24-year-old chief executive Glenn Clayton with consumer and business media. The company also has plans to add a franchise division and to expand across the Southeast, and eventually, nationwide.

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Public Relations

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Spin the Agencies of Record

Burger King has issued an RFP, meaning the burger chain will be ending its relationship with Edelman. The firm had worked with Burger King since 2005. According to Ad Age, the company’s PR spend has decreased in recent years.

Interactive ad agency Rokkan has chosen 5WPR as AOR. Rokkan launched in 2000 and has 50 employees. It has worked with clients including Virgin America, Chipotle, and Time Warner.

SunTrust Banks has chosen Cookerly Public Relations for a social media program in support of the bank’s “Live Solid. Bank Solid.” branding campaign. The work will focus on  Facebook and Twitter initiatives. Cookerly has worked with SunTrust since 2009.

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