Just kidding; we would never condescend to you like that. But quite a few brands would and do–and it seems to work on some level. Here, for example, is an update posted on the Papa John’s timeline yesterday:

Everyone agrees that charity is a good thing and that no child in a developed nation like the United States should face the prospect of going to bed hungry. Also: We understand that this post fits within the “social media best practices” guidelines by featuring a positive message, an aggressive call to action and an emotionally manipulative stock photograph. But it won’t win Papa John’s any “responsible citizen” awards.

And as you can see from the thousands of comments on the post, many users see it as an act of shameless self-promotion. Quite a bit of the thread consists of bickering over the health care controversy sparked by CEO John Schnatter‘s earlier comments.

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