TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘The Style Network’

Roll Call: ‘Forbes,’ Erwin Penland, 5WPR, and More

Jack Laschever has returned to Forbes Media as CMO. He had previously been with the company as VP and group publisher. The previous CMO, Jorge Consuegra, has left Forbes to “pursue other opportunities.” [via Fishbowl NY]

Erwin Penland has joined the offices of fellow IPG firm Hill Holiday in New York, and is expanding its PR practice, which launched in 1995. The firm was founded in Greenville, S.C. and still has offices there. The firm has also launched a new logo (left) and website. [h/t PRWeek]

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now! 

Roll Call: Kaplow, WE’s Global Alliance Network, Edelman, and More

David Richeson has been appointed SVP in Kaplow‘s K:Drive digital media practice, overseeing the firm’s consumer tech business. He was previously at Porter Novelli where he lead the digital and global PR for the Gillette brand.

Waggener Edstrom has added three firms to its Global Alliance Network. Square Gold PR & Marketing and Brand Associates join the network in Kenya. And cabinet DN joins the Network in Brussels. There are now a total of 26 affiliates serving 80 markets in WE’s Global Alliance Network.

Edelman‘s Rebecca Slotnick has relocated to Shanghai where she’ll build the firm’s healthcare offering in China as senior director. She previously spent seven years in the agency’s New York office working in the health and corporate & public affairs practices. She was most recently working with global pharmaceutical companies on both internal and external relations.

Read more

Style Network Campaign Targets Hispanic Women

L.A. DJ Yesi Ortiz will star in a new show targeting Hispanic women on The Style Network.

The Style Network is launching the “Latina Modern Mom” initiative, which will target Hispanic moms between 18 and 49 years old with new programming and makeovers of existing shows. (The Style Network is part of NBCUniversal, which has been focusing on the Hispanic female market.)

New shows include Single with 7, a reality show starring L.A. Power 106 DJ Yesi Ortiz, and The Riveras, about a family that owns two dance studios in their Queens, NY neighborhood. Style will also be adding more Hispanic faces to existing shows like How Do I Look? as well.

Read more