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Posts Tagged ‘The Today Show’

Savannah Guthrie of TODAY Marries Top DC PR Pro

Today in It’s Not Gossip If It’s True news, this morning Savannah Guthrie of TODAY took the opportunity to tell her co-hosts that she ran off and got married over the weekend…to Glover Park Group PR pro and self-described “recovering political hack” Mike Feldman.

And that’s not all…

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Journalist Matt Lauer Doesn’t Like Journalists

Well, that might be a bit of an oversimplification, but based on the comments on some of our hack vs. flack posts, we have a feeling that some PR vets will sympathize with Matt Lauer‘s general antipathy toward reporters and “the media” in general (ignoring the fact that he is one of the media’s most visible faces).

The biggest complaint Lauer mentions in his new Esquire interview is an inability to manage the message surrounding the sad departure of one Ann Curry from The Today Show. This makes sense, because his likability ratings took a nose dive after that incident. Here are some of his most interesting quotes.

On working in media:

I had five jobs in a row where I was either fired or canceled…After the fifth time, if you don’t look in the mirror and ask yourself some really serious questions about whether you’re cut out to be in this business, you’re an idiot.

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Mets PR Man/Butt-Dialing Champion Explains Himself to Today

Jay Horowitz, the man who has handled PR duties for the perpetual underdog New York Mets for more than 30 years, received more attention than expected over the past week thanks to his mastery of…the “butt dial.” A Wall Street Journal profile first outed him as “The King of the Accidental Phone Call”, and he showed up on The Today Show this week to make light of his cheeky tendencies:

We like the interview, though we would have loved an irreverent comment or two from one of our own favorite interview subjects, Al Roker (check out his Mediabistro clip!).

Horowitz also got some flack last week for tweeting an incorrect fact about his beloved Mets. The team’s last 20-game winner was R.A. Dickey, not Frank Viola. We still feel like everyone should cut the guy a break. He’s been loyal to a fault — and he uses a BlackBerry. Come on now.

Check out his original Wall Street Journal interview after the jump:

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PR Fail: ‘Baby-Naming Site’ Just Made the Whole Damn Thing Up

Today in Did They Really Think This Would Work news, the “baby-naming website” Belly Ballot just admitted that its “let the Internet name your baby and win free money” promotional stunt, which managed to get a lot of media attention last week, wasn’t even remotely true.

Thanks to a tipster with a guilty conscience and some investigative journalism on behalf of The Today Show‘s Moms blog, we now know that the woman named as the winner of the $5,000 contest is a professional actress–and she’s not even pregnant.

A “struggling single mom” named Natasha Hill supposedly won after submitting an essay about why she should be the one to let the wi-fi equipped public name her baby and claim the $5,000 prize. If the name turned out to be something lame like Aiden or Facebook? “There’s always a nickname.

But there was no contest. There were no contestants. There was no baby.

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Please Tell Us #TweetTheDress Won’t Be a Thing Now

The Twitter DressWe would never go so far as to call ourselves fashion experts. In fact, we have to rely on our wife to tell us not to wear an outfit involving a sweater, pants, shoes and socks that are four different shades of brown.

That said, we were struck by one fashion innovation that did not make its debut at last night’s Golden Globe Awards. Why didn’t it appear on the red carpet? We’re going to go out on a very long limb here and say that most actresses know better than to damage their careers by wearing it. We didn’t think any single dress could be more desperate for attention than Jennifer Lopez‘s famously revealing green thing, but we were very wrong.

CuteCircuit–maker of such novelties as the “Hug Shirt“–just announced a PR campaign for its latest creation, the “Twitter dress”. Celebrity watchers may have already seen it on former Pussycat Doll Nicole Scherzinger, so we have to take back our previous statement about no one being desperate enough to wear it.

Anyway, the dress literally displays tweets including the #tweetthedress hashtag via a laptop that “transmits tweets from its antennae to a microprocessor tucked away inside the lining of the dress”. We’re not exactly sure how the message selection process works, but a model apparently wore the device on  Today this morning, so we have a feeling that the Internet will be laughing about it soon enough.

This is the least efficient piece of clothing ever invented. It puts Yoko Ono’s open toe, thigh-high boots (for men) to shame.

The question for PR pros: if CuteCircuit were a client, how would you promote it?

Humanitarian Cop Hits The Today Show

The New York City police officer behind this heartwarming viral photo/PR win appeared on NBC‘s Today this morning to flesh out his story.

Jennifer Foster, the tourist who snapped the pic, joined him, describing his now-famous decision to buy shoes and socks for a freezing homeless man as “an act of human kindness…he had no intention of receiving any credit for it”. Officer Lawrence DePrimo downplayed his instant celebrity, calling it “surreal and humbling” and saying that he simply did “what any other officer in this city would do”. One has to admire his modesty.

Body Image Blogger Calls Out Haters on Today

In case you haven’t heard of “Humans of New York”, here’s a quick primer: The page, run by a photographer named Brandon, blew up on Facebook in recent months thanks to its candid portraits of the fascinating people who pass through our nation’s biggest city on any given day.

The project ran into some controversy recently when Brandon photographed an 18-year old New Yorker named Stella Boonshoft. Stella’s Body Love self-acceptance blog already had a significant online following when she ran into Brandon, but his decision to feature her intimate, underwear-only self portrait on his site increased the attention tenfold. In just over 12 hours, it attracted 270,000 likes, 10,000 shares and 2,600 comments—most supportive but some judgmental and dismissive.

The blog’s tone is unapologetic and somewhat confrontational: on her most-trafficked post, Stella writes “This is my body. Not yours…Meaning my size, IS NONE OF YOUR F*CKING BUSINESS.”

The duo’s viral success earned them an appearance on The Today Show, and this morning they talked to Savannah Guthrie about the trials and tribulations of virtual celebrity:

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NBC Can’t Quit the Olympics

The logo was pretty cool though, right? What, you thought that perennial loser NBC would let those priceless rings go? Like Usain Bolt and his record-setting baton, they’re fighting to hold on to this big ratings boost despite (imaginary) threats of disqualification.

Some details via NBC’s press release: this week, The TODAY Show will feature a series of “special contributors” that just happens to include The Fierce Five, gold medal diver David Boudia, soccer phenom Hope Solo, sprinter Allyson Felix, and swimmers Cullen Jones and Katie Ledecky.

Lest you think NBC has actually evolved, the rest of the week’s lineup is back to normal with can’t-miss events like “famed 1990’s boy band 98 Degrees” reuniting to play live for the first time in 10 years.

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Reader Poll: Who Won the Olympics of Endorsements?

Uh......OKWe’re calling it: Corn Flakes spots are only the start for Gabby Douglas, Aly Reisman and the rest of the “Fierce Five.”

Now that the torch has been extinguished, the medals have been awarded and fans have received serenades from John Lennon, Freddie Mercury and—for some reason—George Michael, one big question remains: Which athletes really cleaned up at the 2012 Games? Beyond the obvious winners (Gabby Douglas, Ryan Lochte and all-time champ Michael Phelps), who will come out on top of the Olympics endorsements game?

First place is a lock: This week’s all-out media blitz by the gymnastics team will include appearances on The Tonight Show, The TODAY Show, Good Morning America, The Colbert Report…you get the idea. The always-prescient New York Post predicts “hundreds” of endorsement offers for Douglas alone.

But how fares the rest of the US squad? Read more

McKayla Maroney Probably Not Impressed by Her Own Meme

Not disappointed?We think it’s safe to say that last week was a great one for McKayla Maroney. Not only did she bring home the gold as part of the US Gymnastics Fab Five (that’s “Fierce Five” if you ask them); she also won silver in the women’s vault competition. Not too shabby!

And yet, Maroney’s been making waves all over social media this week as part of a clever meme based on a single photo that speaks volumes: After placing second in the vault event because of a last-minute slip, the gymnast looks a little…disappointed. You might even say that McKayla is not impressed with winning the silver.

Maroney cleared the air during an appearance on The TODAY Show yesterday, stating that she was “just disappointed in what happened and how I performed” rather than the silver medal itself.

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