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Posts Tagged ‘The Walking Dead’

We Smell Dead People in New Walking Dead Trade Group Stunt

Oh, The Walking Dead. We still can’t quite get over your hilariously fake Southern accents, but we certainly admire your ability to inspire stunts like this one:

For the record, this clip is not endorsed by AMC.

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The Walking Dead Is Everywhere Promoting Tonight’s Premiere, May Have Broken Laws In the Process

TWD premiereIf you’re on social media, then you’ve seen the promos for tonight’s mid-season premiere of The Walking DeadTheir Twitter feed has been lit up with reminders and suggestions for days. So has the Instagram page, which is also promoting a Twitter chat with Norman Reedus* (aka Daryl Dixon) at 8:30pm ET tonight, a half hour before the premiere starts. Five cast members appeared on Conan this weekAnd, of course, the Facebook page is wall-to-wall walkers.

There are games and quizzes on the website to get fans involved. One such game scientifically determined that I would make it at least a year and a half if zombies took over. And the show was brought to life on the streets of New York when zombies scared the mess out of people walking in Union Square by grasping at feet from beneath the sidewalk.

But officials saw footage of the stunt and now an MTA spokesperson says they’ve turned it over to the NYPD. Doesn’t the MTA know! There are no laws in the zombie apocalypse!

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Canon, Common and The Walking Dead Remind Us That Printed Pictures Are Pretty Cool

If you can pull yourself away from your Instagram feed for a minute, you might remember that photographs—you know, those professional-grade images printed on physical paper and sometimes placed in frames to look even better on your wall—can be quite beautiful.

Canon PIXMA PRO City Senses Gallery - New York City

In a campaign managed by Grey New YorkCanon promoted its new PIXMA PRO printer by touring the country with celebrity guests/hobbyist photographers Common, Chef Tyler Florence, and Norman Reedus (aka that guy on The Walking Dead who looks like the older brother in Mumford and Sons).

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Real Promotional ‘Experiment’ or Staged Stunt?

We can certainly see why so many clients are rushing to sign with “viral marketing firm” Thinkmodo, which combines the video, social media and promotion trifecta into campaigns like the “Zombies in New York” stunt for AMC‘s mega-hit The Walking Dead. That video clearly didn’t have a script. As for the agency’s newest project, a promo for the upcoming  revenge thriller Dead Man Down, we’re not so sure…

The spot asks viewers “What would you do if you walked in on a murder in progress?” and the movie’s hashtag is #ISawWhatYouDid, so we get the connection–but based on the range of reactions, we hope that a few people in this clip were either in on the secret or didn’t quite realize what was going on.

So was this a real experiment or did everyone have a “script”? Most importantly, does it make you more interested in seeing the movie?

Male-Targeted Shows’ Huge Female Viewerships Defy Marketing Clichés

Once upon a time, at the same time every week, one of my roommates and I had to ditch our apartment (occupied by a few fellow young women) for a guy friend’s abode so that we could watch South Park as it aired — our own TV was occupied by banter delivered at tongue-twisting-speed by The Gilmore Girls, which aired at the same time as our beloved Kyle and Cartman. So when this female fan of shows like Rescue Me, Archer, and The Following read AdAge’s article discussing the popularity of male-targeted shows among women, the first thing I thought was, “I knew it wasn’t just us!”

In fact, the highest-rated cable show among women so far this year is not FOX‘s female-targeted New Girl or Lifetime‘s Dance Moms, but AMC‘s gore-filled zombie apocalypse drama The Walking Dead. According to Nielsen, the February 10 mid-season premiere of The Walking Dead drew a 5.0 rating/11 share among women 18-49 (almost twice that of its nearest competitor). To give that number some context, shows like ABC’s Once Upon a Time and CBSThe Good Wife are lucky when the same demographic comes in above a 1.5.

So does that mean that women are seeing past gore and violence to intricate story lines and interesting characters? It’s not that simple. Horizon Media research director Brad Adgate says gore isn’t necessarily a turnoff for women. “If there’s one genre that’s really popular with men and women, science fiction is it—anything that deals with the occult really.” To support his point, Adgate mentions long-running procedurals like CSI and Law & Order: SVU, which boast an overwhelmingly female audience.

It seems we ladies aren’t wading through the scary stuff–we are wholly engrossed in it. Girls may be sugar and spice and everything nice, but we also like to watch shows about serial killers.

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The AMC/Dish Network Kerfuffle gets Snarky

The ongoing dispute between AMC and Dish Network that resulted in Dish’s 14 million customers losing access to the home of “Mad Men“, “The Walking Dead” and “Breaking Bad” early this summer isn’t showing any signs of resolution. In fact, in the above PSA-style ad, AMC takes its side of the argument to next level, appealing to viewers not affected by the dispute in an apparent effort to gin up some positive PR.

It’s basically the snarky, for-profit equivalent of those familiar ads for holiday season charity efforts: “You know how much you love your Thanksgiving feast AMC shows? Well, many others, perhaps even some in your very own neighborhood, aren’t as fortunate. Please consider inviting them into your home to share your dinner ‘Breaking Bad.’”

The ad then points out that Dish customers are still paying the same price for their TV packages as they were before AMC was dropped.

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‘Walking Dead’ Goes for Oversaturation Strategy

Say what you will about AMC’s zombie drama “The Walking Dead” (slow plotting, community theater-level acting, not enough gore, yada yada), but the show’s marketing team certainly knows its way around a creative promo. The Season 3 PR blitz started two weeks ago with this (inevitable?) video of oblivious New Yorkers alternately shocked and amused by the coming zombie-ocalypse:


And the fun continued last week with the release of the show’s official Facebook game: Read more

No Love Lost Between AMC, Dish Network

Dish Network goes full HeisenbergIf you’ve ever “liked” Mad Men, Breaking Bad, The Walking Dead or The Killing (yeah right), chances are you’ve received some version of the “Tell Dish Network to keep AMC!” message this summer.

That’s because Dish refused to agree to AMC’s supposedly unreasonable demands for a contract extension, effectively forcing a blackout of the channel and related properties (IFC, WE tv, Sundance Channel) for all subscribers. Note: AMC still claims that an unrelated lawsuit stretching way back to 2008 is the real culprit.

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Hardware Chain Helping People Prepare for Zombie Attack

How do you prepare for the inevitable onslaught of rampaging zombies? With a hammer, some nails, and lawn seed apparently.

That’s what came in a media package we received from Westlake Ace Hardware, a chain of hardware stores that does business in six Midwestern and Southwestern states including Missouri and Kansas. There always was something strange about Missouri.

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Emmy Nominees, Actors Who Were Snubbed, Win Big Buzz

Today was a great day for those who were nominated for an Emmy award. But it’s actually a pretty darn good day for the actors and actresses who end up on the countless lists of those who were snubbed.

Over the past hours, these overlooked actors and their shows are getting high praise from reporters nationwide, landing story after story about how great they are and how dumb the Emmy committee is.

Among today’s PR Buzz Winners are True Blood and one of its lead vampires Alexander Skarsgard (above); Glee‘s Lea Michele and Cory Monteith; zombie thriller The Walking Dead (when is that coming back BTW?!); and Nick Offerman from the comedy Parks and Recreation.

Congrats to today’s winners. It’s likely these folks will all be winners again around September 18, when entertainment reporters, digging into the corners of every Emmy angle, will rehash their lists of who should’ve been nominated.

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