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Posts Tagged ‘The Walt Disney Company’

Should Brands Always Follow Suggested Standards?

When a company’s primary audience is under the age of 12, will the public expect that company to promote only products and behaviors deemed “healthy” by third-party standards or trust it to develop its own?

To put it another way: does Cookie Monster really need to eat vegetables?

Senators and advocacy groups pushing to limit snack food ads on kids’ programs celebrated last year when The Walt Disney Company, partnering with Michelle Obama‘s “Let’s Move” anti-obesity campaign, promised to stop running spots for foods that don’t meet suggested federal nutrition standards by 2015. Disney’s chairman said the decision was “about smart business.”

Despite pressure to follow suit, Nickelodeon has chosen to continue using its own internal benchmarks—which earned praise from the same senators and advocacy groups—when deciding which food ads to run.

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Roll Call: Edelman, MSLGROUP, DKC, and More

Edelman has announced two new hires: Brad Mays has joined Edelman’s Austin office as a senior vice president in the digital practice, and Tim Hayden has joined the company in Chicago as senior vice president of mobile strategy. Together, Mays and Hayden will be responsible for strengthening the agency’s digital and mobile expertise and establishing a new Southwestern hub for the Edelman brand. (Release)

Joel Curran, MSLGROUP North America’s managing director of Midwest operations, has been appointed managing director of MSL New York, the largest office in the MSLGROUP global network. Curran will manage nearly 200 staff members and assume responsibility for some of MSLGROUP’s most important client relationships. He previously worked at The Walt Disney Company, where he spent ten years in several business units. (PR Newswire)

DKC Public Relations, Marketing & Government Affairs has named Sebastian Moreira director of digital content. In this role, he will lead the agency’s online video production services and enhance the capabilities of its robust digital division, DKC Connect. Moreira previously served as senior producer for Hachette Filipacchi Media U.S., where he developed all video content for ELLE.com, WomansDay.com and ELLEDecor.com. (heraldonline)

Matt Rosenberg has been named VP of marketing at Taykey. He had been VP of solutions at SAY Media. (MB)

Sean Besser has been named EVP of business development, partnerships and strategy at GetGlue. He had been VP, Business Development, Corporate Development & Strategy at Rovi Corporation. (mb)