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Posts Tagged ‘The Weather Channel’

The Weather Channel vs. DirecTV Battle Just Got Morbid (So to Speak)

dont-control-the-weather

So, this is still going strong…

Earlier this month, we discussed the fiscal fisticuffs involved between DirecTV and The Weather Channel because rates and Jim Cantore is just so cute (knees to his fans’ nuts and all). Just saying ‘Hi,’ I suppose.

The Weather Channel basically claimed DirecTV was extorting their professional meteorology and DirecTV essentially said The Weather Channel wasn’t all that. To wit, DirecTV placed the upstart (and slightly reminiscent of a news station in Des Moines, Iowa) WeatherNation in its place.

While this tete-a-tete hasn’t been the most friendly of debates, things just got a little awesomer as we discovered that the social media department at America’s beloved come-shine-come-rain network sucks out loud at social media.

Two examples after the jump

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STUDY: Your Thighs and Beer Gut Heart the Polar Vortex

Polar Vortex 2014

Sure, it’s frigid outside but rub those thighs together and burn those calories! 

Whelp, it’s back. Polar Vortex 2: this time, it’s personal!

How? Mother Nature sure is taking a smackdown in the court of public opinion for all this below-freezing temperatures and stuff. You know, winter and all. Nonetheless, I think this vortex thingy is getting everyone so mad, even Sam Champion wants to pimp-slap Mama Nature.

So, just when she is need of some serious crisis communications, we get this study from a publication that I have never read, bought or discovered on a shelf—but there it is: Trends in Endocrinology & Metabolism

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#PRWin: The Weather Channel Rains on DirecTV’s Parade

dont-control-the-weather

As the situation has been for many years, national channels often getting in pissing matches with the cable and satellite networks. The cause for these spats? Money, of course.

One is charging the other for too much money for what is perceived as too little of service. The other threatens boycott. Both take to the air waves for a PR battle. The two entities kiss, pat each other on the butt, make up … only to go through the same imbroglio in the next five years.

But this latest quarrel between DirecTV and The Weather Channel is a little different, very interesting and smacks of a chance of partly awesome. Here’s why…

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Meet Rush Limbaugh’s Newest Arch-Nemesis: Al Roker?!

polar-vortex-al-roker

Who woulda’ thunk this dude was coming to the rescue?!

For the past couple of weeks, the majority of this country has been dealing with some apocalyptic-diabolical-Mr-Freeze-meterologicasmic-event called “Polar Vortex” (Someone really needs to cue the eerie suspense music around here).

While Weather Ubergeeks, like the Weather Channel grand poobah Jim Cantore, have been soiling themselves describing this thing, other talk show hosts have been smoking both Lamar Odom’s and Mayor Rob Ford’s crack pipe while discussing this ballyhooed cold spell. ICYMI: Rush Limbaugh decided that Congressional delegates — specifically, the left-leaning ones — have superpowers like ‘Storm’ of X-Men fame.

Sure, they are all full of hot air, but Rush blamed them for the Polar Vortex. And then…up in the sky, it’s a shart (because he did), it’s an overrated weather guy, it’s Super Roker?

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Internet Does Not Approve of Time Warner Cable’s NY1 Rebranding

This is a very New York-specific story, but it contains a larger PR lesson that we’d like to share. NY1, pronounced “New York One”, is a 24/7 local news channel that is very helpful for those who want breaking news on traffic, subway delays, New York-area politics and more. It also includes some great talks shows, etc. But you get the point.

NY1 owner Time Warner Cable, on the other hand, is definitely one of the least popular brands among New Yorkers (just ask Twitter users and a certain Sir Patrick Stewart about its customer service record).

TWC–facing revenue declines as more customers cut their cords–is currently engaged in a battle with competitor Verizon Fios for market share. In order to convince customers not to switch providers, TWC is rebranding NY1, renaming it “TWC News” and changing the graphics, logos and theme music.

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The Weather Channel Is ‘Branding’ Storms Now

As we walked through the light (so far) snow on our way to the office this morning, we wondered: who named this supposed superstorm “Nemo” in the first place? Of course we all know that hurricanes have names, but winter blizzards?

Thanks to the sharp folks at Mental Floss, we have our answer: It’s all part of a slick branding scheme by The Weather Channel. Last November, the channel announced its plan to name winter storms in order to “raise awareness”, “[make] it much easier to follow a weather system’s progress” on social media…and create hashtag alerts that all lead back to The Weather Channel’s own content.

Smart, you guys. Very smart. We love how TWC “reserved” classic names like Brutus, Iago, Gandolf* and Yogi for the 2012-13 storm crop. Someone has a sense of humor–but it’s not the good people at the National Weather Service, who are totally not on board with this whole “branding the storms” deal (because they can’t stand TWC getting all the attention).

And here we figured it was all part of Disney’s plan to convince everyone in the Northeast to stay inside and re-watch Pixar movies this weekend…

*We’re not even Tolkein dorks and we knew that Gandalf’s name does NOT include an “o”. Come on!

Roll Call: C&W, B-M, MSLGroup, and More

Charlotte Chunawala (left) has been named CEO of Cohn & Wolfe India. She’s responsible for leading new business efforts in Asia-Pacific, integrating the Asia-Pacific offices into work done around the world, and for operations in the firm’s Indian offices in Mumbai and Delhi. Cohn & Wolfe India is a new expansion as the firm continues its build-up in Asia. Chunawala was previously the CEO of Good Relations India and was GM of Edelman Brussels.

Burson-Marsteller has named Matt Burns the Southwest public affairs market leader and MD of the public affairs practice for the U.S. Burns was previously the director of comms for UnitedHealthcare Medicare & Retirement. Prior to that, he worked in politics, serving as the director of comms for the Republican National Convention in 2008 and as press secretary for the U.S. Department of Veteran Affairs between 2005 and 2007. [via]

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The Weather Channel Sent Us 80s Swag

The Mediabistro offices were buzzing today after we got the big blue box above with Pop Rocks, a Rubik’s cube with The Weather Channel logo on one side, Sweet Tarts candy, and a CD with music from 1982. Oh, and those t-shirts read “Frankie Says Relax.”

The box is part of the network’s 30th birthday, which it will be celebrating on May 2. These are just some of the things that were hot that year. Also, just to make the olds feel older, the letter that came with the box has a lengthy list of people who were born that year, Nicki Minaj, both Wills and Kate, Jessica “Zou Bisou Bisou” Paré, Kat Von D (really?), and Kelly Clarkson among them.

NBCU’s ‘Healthy Week’ is Happening

If you happen to be in NYC’s Times Square today, tomorrow, or Wednesday, you might stumble upon a maze of stairs. Remember when there were porn theaters in Times Square?

The stairs are part of the “Go Healthy Step-a-Thon,” which is part of NBCUniversal’s second annual Healthy Week. The Step-A-Thon is free, open to the public, and sponsored by Walgreens, which had its own Times Square health initiative launch not too long ago. Some of Bravo’s Real Housewives as well as Joy Bauer from NBC’s Today show, contestants from The Biggest Loser, and others will also participate.

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