PR Newswire has launched a new brand positioning campaign with the theme “Engage Opportunity Everywhere.” The campaign includes a series of white papers and video.

One of the videos discussing audience engagement in a “multichannel world” features speakers from Weber Shandwick, J.P. Morgan, and TheLadders.com, among others. Interesting how basically the entire campaign is embedded with the video, from the white papers to a picture of the CEO, Ninan Chacko.