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Posts Tagged ‘things we like’

Airbnb Offers Journalists Solutions to Their #SochiProblems

We’ve covered a weighty topic or two today, so we’ll end the week on a lighter note: as Brian Morrissey of Digiday noted this afternoon, the famously responsive Airbnb decided to make the most of the many journalists documenting their terrible experiences with Sochi hotels by doing that thing they do and directing them toward alternatives in the area.

It started last night with this announcement:

The company’s social team followed up by interacting directly with those journos in need of a better place to rest:

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@SochiProblems: All Your Favorite Olympic Failures in One Feed

Because you need to see the best of the horrible experiences reported by journalists covering the Sochi Games in one place, the #SochiProblems tag has now become a feed (or five).

200K+ followers in three days is pretty impressive. This is how you hijack a hashtag.

Here are some of our faves:

NICE newsjacking there, Clorox.

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Biggest Stories of the Week

You Won’t Believe How Quickly This New Old Spice Campaign Goes Viral

Just when we figured the Old Spice guy had run out of tricks…

This video is OK, but the concept behind the campaign makes it great.

If you see a tweet or Facebook message from a friend telling you all about an illegal neck workout machine, a 100% solid gold headset or another, equally ridiculous “bro-tastic” product in the next few days, then you may get punked into watching a clip like the one above. Just click on theflatteringman.com or smellpulse.com or toughsheets.com to start.

The campaign includes nine different URLs and clips, and we took a couple of screenshots after the jump.

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Australia’s Sharks Are Tweeting Now

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2014 just started, and we’ve already got a candidate for most creative PSA-style campaign via our friends Down Under: more than 300 Australian sharks are the newest members of the Twitter community.

Thanks to this press release from the Australian government, we learned that 338 snaggled-toothed predators have been tagged for tracking as part of the Shark Monitoring Network project (Twitter handle here). The purpose of this experiment in saltwater privacy invasion is to “detect tagged sharks within a specified radius”, thereby altering visitors to some of the country’s most popular beaches when a shark happens to be in the area.

Unfortunately, the move makes sense because Australia experiences more deadly shark attacks than any other country.

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The PRNewser Staff’s Favorite Stories of the Year

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We showed you the best, now click through the rest!

Just kidding. Everyone knows that traffic does not necessarily equal quality, right?

The PRNewser staff wrote more than 2,360 posts for this site in 2013, and some of our personal favorites didn’t quite make the year-end top 26 list. In order to put a little spin on the classic clickbait rankings story, we asked everyone who wrote for us regularly this year to pick three faves that didn’t appear on the top traffic list.

We hope you’ll enjoy our 2013 refresher. Oh, and Happy New Year!

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Your Biggest News Bloopers of the Year

Because PR people and our clients aren’t the only ones who said and did dumb things in 2013, here’s your year-end news blooper reel.

What, you already watched this yesterday? OK, but you know it’s worth a second click—and yes, there’s a sequel now.

Our only comment: far too few of these people seem legitimately drunk.

Biggest Stories of the Week

Top 10 Social Media Wins of 2013

Next round of likes is on us

The next round of “likes” is on us…

We already shared the worst of social media in 2013, so here’s to the best…or at least our own approximation of it.

OBVIOUS DISCLAIMER IS OBVIOUS: Yes, this list is highly subjective and you’re going to see some repetition/glaring omissions. But such is the nature of year-end clickbait, no?

Here, then, are the stories that demonstrated what social media meant to us and our industry in 2013.

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‘Best Media Errors and Corrections of 2013′ List Is One for the Ages

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First: we apologize for overlooking “fail to correct mistakes in articles” on our contentious “11 Things the Media Does That Piss Off PR” listicle. It was indeed a grievous error on our part.

Second: we love Poynter.

Third: stop whatever you might be doing right now, read this list of the best (and worst) media mistakes, corrections and apologies of 2013, and try to imagine that you have to make the call to correct screwups like these.

We’re not just going to reprint the piece in its entirety because we’d like you to read and share it, but here are some of our favorites from the list.

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