Posts Tagged ‘things we like’
Hey, Canadians: be careful with your spelling and grammar next time you tweet mean things about Taco Bell—your poorly worded rants might just end up on the very Doritos Taco Loco that you’re about to inhale.
Well, that’s probably not true: Taco Bell Canada’s “Eat Your Words” stunt was apparently a one-time event created by Toronto ad agency Grip Unlimited, and now we’re a little jealous because they get to do all the fun stuff. It’s still the best brand response to critics that we’ve seen all week.
Yes, we know that they’re adorable and majestic (which is kind of incredible, considering that they subsist on the Regina George “all carb” diet of bamboo followed by more bamboo and topped off with a little bamboo chaser). But Bloomberg‘s Timothy Lavin isn’t having any of it, and yesterday he wrote a piece titled “I Hate Pandas and You Should Too” to explain why.
See, Lavin doesn’t think everybody should get so excited about the National Zoo’s newest and cuddliest resident, because pandas are really just…marketing tools!!
Boy oh boy, those sure do look like Scooby snacks.
Frito-Lay—or, more specifically, Dorito’s—received a bit of free viral PR this week via an unlikely source: the Seattle Police Department.
On Saturday the city will host its annual “Hempfest”, a gathering of like-minded people dedicated to making rope, oils and clothing from the world’s most naturally resistant fiber (we kid, we kid). Cops surveying the festival plan to hand out 1,000 bags of munchies in what the department is honestly calling “Operation Orange Fingers”. Said bags will each bear stickers urging attendees to visit the department’s Marijwhatnow page for more details of the 2012 laws which legalized simple possession of that one thing in Washington State.
— Seattle Police Dept. (@SeattlePD) August 15, 2013
We would mention that they’ll also arrest anyone found possessing more than the legal amount of weed or trying to drive while under the (obvious) influence, but we wouldn’t want to harsh your buzz. We’re more amused by the department’s Twitter responses:
“So Bill, what you’re telling me is that Napoleon was a short, dead dude.”
He was! But he may also be the founding father of PR as we know it today—at least according an article in Investors Daily this week.
After the French revolutionaries overthrew the monarchy in the late 18th century, Napoleon was just one of many generals leading armies as they fought to take control of land throughout Europe. But he came up with a great idea to further his own power: commandeer media outlets and use them to his advantage.
In case you never watched Dudley Do-Right as a kid, we’ll let you in on a little secret: things are different in Canada. For instance, McDonald’s Ontario recently added the McLobster to its menu. Let that one sink in for a minute.
Why do we mention our great white neighbor to the north? Because Canada has given us Jim Carrey, Rick Moranis, at least one member of Arcade Fire, and this week’s best case study in proactive social media PR!
This isn’t just social media community managers tweeting “We’re sorry for your experience, customer X. Please email us at LikeWeCare@yahoo.com for more info!” McDC promises to answer any consumer’s question—as long as he or she connects on Twitter or Facebook first. Crafty!
So how does this project work?
Here’s a great video to show your grandmother the next time she asks “What does a PR company do, anyway?”
Last night, Cleveland-based crisis management/media training firm Hennes-Paynter posted this short YouTube video featuring each of the three young women who spent more than a decade in captivity after being abducted by a neighbor in their Ohio suburb. Their dramatic rescue moved millions of Americans, and this clip marks the beginning of the next chapter in their very public saga.
Why did Hennes-Paynter decide to release the video at this point in time?
We can all agree on one thing: today’s Supreme Court decision invalidating the 1996 Defense of Marriage Act was, is, and will continue to be a big deal. It’s not that the justices’ conclusions were a big surprise as most observers did not expect them to uphold existing gay marriage bans on the state or federal level. But it still inspired strong emotions for many Americans.
Of course, politicians of all stripes were quick to offer their takes on the issue.
— Mike Bloomberg (@MikeBloomberg) June 26, 2013
My thoughts on the SCOTUS ruling that determined that same sex marriage is okay: “Jesus wept.”
— Gov. Mike Huckabee (@GovMikeHuckabee) June 26, 2013
In other words, the debate will go on. Now for the question of the day: how can brands turn this major cultural and political event into a great PR opportunity?
Every brand on Earth is chomping at the bit to place official ads on the rapidly growing Instagram, but parent company Facebook continues to proceed with extreme caution.
While Mark Zuckerberg says he is very encouraged by the expansion of the image-sharing network, he clearly does not plan to open the commercial floodgates until he’s good and ready. In his own words, Instagram must first focus on “build[ing] community” before determining how best to use its considerable potential as an ad/marketing forum. We can see why Zuckerberg prefers to take low-risk baby steps, no matter how impatient advertisers may be.
In the meantime, brands and their social media teams should be quite happy to learn that they do have more promotional options on Instagram thanks to the newly introduced function “photos of you,” which allows users to tag any other existing account—be it a friend, a celebrity, a local business, or a big-name brand—in their own pics. Amateur lensmen and brand managers alike will receive notifications when others tag them, and they can then choose whether to display these images on their own public feeds.
Can you say “pre-approved user generated content?”
This blogger’s anonymous tip box is something like the “leave a penny, take a penny” jar in that it can be both used and abused. Now, I have received a couple of good story ideas via “the box.” But more than anything I’ll miss opening my email account each morning to find little nuggets of wisdom like the following list of my favorite anonymous PRNewser tips, reprinted verbatim for your amusement:
Glad you think so!
“stupid, stupid, ignorant, sophomoric, get a pizza pie in the face you”
Say hi to your mother for me!
“for dry skin ini winter, add 4 to 5 drops of lemon juice in 4 table spoon of cream mix it well and apply it on your face. now rub it gently and after 10 mins wash your face with warm water. your skin will become soft.”
Thanks! Now my skin is super soft!