Posts Tagged ‘things we think we might like’
Well here’s a ballsy move: a new multimedia campaign to promote the upcoming X-Men sequel Days of Future Past gives us the GTFO headline “JFK and the mutant conspiracy” and a ”trailer” explaining how bad guy Magneto was responsible for the President’s assassination 50 years ago last week:
The big-budget stunt plays off both the media coverage of the event’s anniversary and the conspiracy theories that a majority of Americans still believe.
But it also risks stirring a little outrage by exploiting a national tragedy that inspires powerful feelings in people who weren’t even alive in 1963.
It’s certainly thorough.
From the clip, here’s Magneto standing on the grassy knoll and using his mutant powers to manipulate the infamous “single bullet” that killed Kennedy:
Today someone on Reddit shared this “kickass campaign” set up by UK homeless charity The Passage, which provides overnight lodging for those who would otherwise sleep on the street. The campaign appears to be about a year old, but it’s new to us—and we’re not quite sure what to make of it.
It includes several variations on the key message, which is always good. It’s staged in the most public place possible, so it’s hard to avoid on both a visual and emotional level. Most importantly, it displays a different side of the charity equation: rather than showcasing the plight of homeless individuals, it presents transit riders with people like them and explains their motivations for donating and collecting.
A couple more shots after the jump:
How much would you pay to hang out with Guy Fieri for a day? NYT restaurant critic Pete Wells would probably say “nothing”, because he can’t forgive the Guy for ruining a plate of nachos, aka the “hardest [dish] in the American canon to mess up”. But for hedge funder Steven A. Cohen, the experience was worth $100,000.
What did that sum buy the man? According to the recently published expose From Scratch: Inside the Food Network, the deal was that Cohen and Fieri would be “friends for a day” and do all the awesome things you see each week on Diners, Drive-Ins and Dives.
But—as if to prove that the goodness in Fieri’s heart is every bit as real as the frosting on his tips—the two went on to become true buds prone to bonding over well-cooked weiners.
Canadian PR professional and dog photography enthusiast Brian A. Kilgore just published a piece in HuffPo Canada advising readers not to “…insult PR people by calling them marketers.”
Given that this is a depressingly common topic of conversation, we figured we’d go through his points. On the common perception of PR:
“PR is multi-faceted, but it’s the publicity and media relations sub-set that most people think of as PR. These PR people are in the news industry, on the content side.”
On working to inform the public:
“‘Editorial and public interest sensibility’ means we in PR do our best to craft honest and non-misleading messages, we believe in ‘the public interest’ as well as ‘of interest to the public’ and many messages are conveyed with the third-party endorsation and the alterations and editing of editors and producers and other controllers of the information conduit.”
Coca-Cola‘s “part of a healthy lifestyle” spin isn’t gaining much traction. But it’s hard to argue against feel-good stunts like this one, in which the kings of sugar water set up a makeshift park to shine some light on an anonymously dreary Eastern European city. The little sponsored party promotes happiness through reckless activities like shoeless frisbee, no-rules soccer and the rampant blowing of bubbles. Also: t-shirts grow on trees, but attendees must bring their own picnic baskets.
It’s like Occupy Wall Street with better funding and an even less focused message.
Will Coke be setting up a patch of grass complete with solitary sapling in your hometown? Don’t count on it: securing the permits would be a nightmare.
Looks like Drizzy of “YOLO” had FOMO on repping brands’ mojo.
Today the Toronto Raptors announced that proud Canuck Drake, better known as “that kid in the wheelchair on Degrassi“, would be the team’s new “global ambassador” as part of a rebranding campaign after they finished last season at 14 games under .500.
This sort of stunt didn’t work so well for Alicia Keys at Blackberry or Justin Timberlake at Bud Light, but there’s no question that Beyoncé and Jay-Z earned quite a few media mentions for Pepsi, Samsung and the Brooklyn Nets. Also: Drake is a reliable presence at games who’s been known to hang out with LeBron, so it’s a more natural fit than, say, Will.I.Am and Intel.
Now what will Drake do, exactly?
In a cool variation on the press release delivered via Twitter, Amazon‘s PR team announced the product rollout campaign for its new Kindle reader in a series of 14 tweets*, each focused on a different element of the new product and bearing the hashtag #firehdx. Here they are:
High performance—3x faster processor, 4x faster GPU, 2x the memory. #firehdx
— Kindle Team (@AmazonKindle) September 25, 2013
8.9” HDX display: 339 ppi, 4 million pixels, 100% sRGB color accuracy, dynamic image contrast. #firehdx
— Kindle Team (@AmazonKindle) September 25, 2013
We missed Monday Night Football last night because we don’t have cable and we had to catch up on Breaking Bad because OMG HOW CAN THERE ONLY BE THREE EPISODES LEFT, but in the process we missed a notable development in the integration of advertising and social: Dunkin’ Donuts aired the world’s first TV ad created entirely with Twitter’s Vine app…or did it? Here’s the Dunkin’ spot:
We’ll call it “mildly amusing” and much more fluid than your average Vine, but there’s some competition on the field: Trident also claims to have debuted the world’s first Vine TV ad yesterday on music network Fuse. Their entry is a little different:
We honestly can’t decide whether this Chilean ad for LG‘s HD TV is brilliant, incredibly disturbing, or both.
Is it real? Probably not—anyone looking directly at the screen for more than a moment would realize that it is, indeed, a screen, and the explosion looks about as realistic as a Sharknado outtake. But that doesn’t matter, because it’s clever and we’re talking about it.
From the PR side, would this spot be easy to pitch to blogs and trade publications? Maybe, but you’d have to come up with a better subject line than “Most insane marketing stunt EVER!!!!”