The public has had a love/hate relationship with air travel for decades now. We love the excitement of going somewhere new or visiting people we love, but we hate having our flights cancelled, being frisked in our socks by strangers, getting hit with hidden fees and waiting in line for the infamous full body scanner.
Yet most of us accept these inconveniences as part of the reality of flying. You can’t blame an airline for the weather. Hurricanes happen. So does snow. Most airline passengers sense that we’re all going through this crazy experience together. But at United Airlines, $9 is about to change that dynamic. That is how much United is charging for “Premier Access” to fast-track security lines that offer customers reduced hassle and shorter waits.
How will the public react? This is a tough one. Sure, the airline industry has always offered special treatment to business flyers and the high rollers in first class–but this new “Premier Access” stunt has yet to pass the public’s sniff test. Read more