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Posts Tagged ‘ThinkModo’

Real Promotional ‘Experiment’ or Staged Stunt?

We can certainly see why so many clients are rushing to sign with “viral marketing firm” Thinkmodo, which combines the video, social media and promotion trifecta into campaigns like the “Zombies in New York” stunt for AMC‘s mega-hit The Walking Dead. That video clearly didn’t have a script. As for the agency’s newest project, a promo for the upcoming  revenge thriller Dead Man Down, we’re not so sure…

The spot asks viewers “What would you do if you walked in on a murder in progress?” and the movie’s hashtag is #ISawWhatYouDid, so we get the connection–but based on the range of reactions, we hope that a few people in this clip were either in on the secret or didn’t quite realize what was going on.

So was this a real experiment or did everyone have a “script”? Most importantly, does it make you more interested in seeing the movie?

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Few People Paid Attention to the People Flying Around NYC

To promote the new film Chronicle, marketing firm ThinkModo rigged up three “custom-made aircraft” and flew them around New York City landmarks (above).

Gothamist notes that there wasn’t a lot of talk about any flying objects around the Brooklyn Bridge or Statue of Liberty recently, kind of strange in this post-9/11 world. But there has been some media coverage featuring the clip. ThinkModo, which describes itself as a “viral marketing company,” was responsible for the Times Square billboard hacking to promote Limitless and the “iPad head girl” stunt to promote Cosmo for Guys.

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