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Posts Tagged ‘Thom Brodeur’

HARO Hires a PR Firm

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HelpAReporter.com (HARO), the source-to-journalist matching service quietly hired Propheta Communications as their agency of record recently.

Propheta
is a New York boutique founded by ex-5WPR SVP Kevin Mercuri less than a year ago.

Considering the rapid growth of HARO (nearly 100,000 members), and the media-begets-media snowball affect Peter Shankman has cultivated, we had to ask why, and why now?

Shankman, the self-deprecating gadfly and former agency principal explained to us the move was needed to cope with growth–as was the addition of Thom Brodeur as COO. “As you know, I’m not the most organized person in the world – I’d rather have smart people who are.”

Propheta is mainly on board to handle media inquiries and pitching “WHERE APPROPRIATE,” Shankman wrote in all-caps reinforcing his rules of the road he laid out for his HARO members.

Shankman didn’t respond to our question of whether or not he was bartering retainer against access to placement for Propheta and its clients on his valuable email blasts.

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HARO Hires Thom Brodeur as COO

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First on PRNewser: Peter Shankman added Thom Brodeur to his rapidly growing source-to-journalist matching service HARO (HelpaReporter.com) today. He was laid off last month from his post as senior VP, global strategy & development at Marketwire.

Brodeur will handle corporate strategy, marketing, sales, business development and operations from L.A., because Shankman says in the press release he’s “smart enough to know what I do well, and with what I need help.”

In emails to PRNewser, Shankman characterized Brodeur as a good guy, and hungry, “this is going to be fun” he added.

Related: Is ExpertClick Stealing Journalists from HARO?

Thom Brodeur, Out at Marketwire

Thom Brodeur, Out at Marketwire

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First on PRNewser: Thom Brodeur senior VP, global strategy & development at press release distribution company Marketwire was laid off, according to an anonymous source.

PRNewser confirmed the high-level departure with one of the company’s PR reps Paolina Milana who cited “strategic reorganization” within Marketwire, and called Brodeur a smart and engaging member of the team. Brodeur also confirmed the reason for the cut by email, and wouldn’t comment on his plans at this time.

Brodeur joined Marketwire in Spring 2007 from Brodeur Worldwide’s Phoenix office where he was VP. He’s not related to BW’s founder and Chairman John Brodeur.

Marketwire is one of the bigger distribution services along with PRNewswire and Businesswire and is the wire of choice for Canadian corporations–they have five offices there, among other countries.

Brodeur was part of an effort to becoming more 2.0 in recent years, as the Social Media Press Release (SMPR) became recognized as a useful tool.