Michael Kempner has served as CEO of MWW Group since its founding in 1986. As an IPG (NYSE: IPG) owned shop, it is the 11th largest public relations agency in the U.S.
PRNewser caught up with Kempner this week to get his take on the market for PR services in 2010 — “You can’t hide in this market. You’re either really good or you’re not.” — his work for the Democratic Party — “The president needs to tie all of his programs together into a unified theme.” — and how he would grade Toyota’s crisis communications strategy thus far — “I would grade them a D.”
What’s your take on the market for PR so far in 2010?
I’m actually in a good mood. I felt good about 2009, actually. It wasn’t the easiest year, but the team rallied together. The team proved what I thought they would prove: