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Posts Tagged ‘Thomson Reuters’

Thomson Reuters Buys RedEgg

Thomson Reuters has acquired RedEgg, the company behind MyMediaInfo and other tools and services for PRs and marketers.

Thomson Reuters will incorporate RedEgg into the Corporate Services group with RedEgg founders Eric Hill and Gaugarin Oliver serving in new executive roles. Thomson ONE Public Relations and Thomson Reuters InPublic already include MyMediaInfo and MyNewsBrief services.

More than 1,000 companies in North America use MyMediaInfo services. And more than 7,000 businesses around the world use Thomson Reuters Corporate Services.

Details about the acquisition are undisclosed.

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Roll Call: Former ABC News Reporter Joins Ogilvy PR

Emmy-winning business journalist Betsy Stark is joining Ogilvy Public Relations as MD of content and media strategy, a new position at the firm. In this role, Stark will provide clients with counsel on media strategy (including social media) and help produce original content. Stark, who’s also a Peabody award winner, was previously an ABC News reporter, making appearances on shows including GMA and World News. She also covered the Obama inauguration and other current events issues during her 12 years there. She has been working with Ogilvy for the past year on a consultant basis.

Disney‘s president of movie marketing, MT Carney, has left the company after just 20 months. She worked on films including The Help and Cars 2. Immediately prior to her departure, the New York Times published a lengthy article about Carney’s struggles to overcome her “outsider” position in a role the paper calls “Hollywood’s most influential marketing position.” Prior to joining Disney, Carney was founder of the New York advertising firm, Naked NY.

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Revolving Door: ‘USA Today,’ Reuters, Time Inc., and More

USA Today‘s editor John Hillkirk has stepped down to be senior editor of the paper’s investigative projects. And Rudd Davis, who joined the company last year as VP of business development, has been named president of the paper’s travel media division. [via Businessweek]

Muck Rack, which covers news from Twitter, has relaunched with the addition of Muck Rack Pro. Free for reporters and available by subscription for publicists, the service helps to organize and manage media lists, complete with social media info from networks like Google+ and Facebook.

The revamp of CBS’ The Early Show continues (sort of) with the announcement of a new name. Starting January 9, the program will be called CBS This Morning, which is what the show was called from 1987 to 1999. Were the ratings better with that name?

Crazy Don Imus took to his microphone to talk smack about the Fox News PR team. They took it in stride. [via TVNewser]

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Tools Round Up: Thomson Reuters Launches Multimedia Centre, Spigit, and More

-Thomson Reuters has launched the Multimedia Centre, a tool that allows users to upload video in real-time, share content via social media, tag it to make content searchable, and provides analytics. The service is available in multiple languages and targets both the consumer and business audience.

Shaun McIver, global head of multimedia solutions at Thomson Reuters, told us that the Multimedia Centre is based on the company’s vast experience in webcasting (he says they’re “the largest webcaster in the world”). However, this service adds “flexibility” because users can include resources, embed polls, and customize it in different ways.

-Spigit has launched SpigitEngine for Facebook, a tool that allows marketers to crowdsource and manage ideas with their social network community.

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Reuters Partners with Examiner.com

Thomson Reuters has partnered with the local news site Examiner.com, which will provide the wire service with tips and articles that tie in to Reuters content starting next year.

Examiner.com CEO Rick Blair told Beet.tv that the organization has 67,000 writers in 230 U.S. cities filing 100,000 stories per month. In New York alone, there are 2,000 “examiners.” For media relations pros, that sounds like a lot of new names to learn. But it also opens even more doors to hyperlocal targets.

PR Tools Round Up: Visible Technologies, Thomson Reuters, Converseon, and More

-Visible Technologies has launched Visible Intelligence, which will help users better extract social media information. The new technology is part of the company’s overall Social Intelligence platform.

-Thomson Reuters has launched Scoop News, giving users  a customized view of news and information about their company and industry. Scoop News is accessible through the PR Dashboard available on the Thomson ONE Public Relations platform.

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Thomson Reuters Launches Largest-Ever Campaign for Eikon

Thomson Reuters has launched its largest-ever marketing campaign for Eikon. The company’s flagship offering, it brings Thomson Reuters’ products and content together in one place and incorporates social media features, like the ability to chat online.

“You had a lot of disparate businesses that needed to come together on both the back-end and the front-end,” Jolie Hunt, global head of PR for Thomson Reuters Markets told PRNewser. “It’s one point of entry for our customers to gather our information.”

UK-based Hunt joined the company shortly after the merger in 2008. She said this is the first time that an announcement has been posted in seven languages (Japanese, Russian, and Italian among them); the outreach for Thomson Reuters Eikon spans 14 countries and is done largely in-house. The PR effort is focused on media relations with 60 story placements in 16 countries earned since last Tuesday, including the Financial Times. International events are beginning to take place as well, Hunt said.

Financial professionals are notoriously cautious about using social media, and Hunt says the incorporation and use of social media and mobile elements in the Eikon product does mark a sea change for financial professionals. Still, she notes that the service is a closed circuit that complies with all government regulations.

“It’s about giving people the tools to communicate in the ways they’re used to either in their work or home life,” she said.

UPDATE: MDC Partners Acquires Majority Stake in Kwittken & Company

kwittken logo.bmp MDC Partners has acquired a majority stake in Kwittken & Company, a deal worth an estimated $10 million to $15 million, according to The New York Times. Kwittken will become an operating unit of Kirshenbaum Bond Senecal & Partners (KBS&P), the company’s second largest agency behind Crispin Porter & Bogusky. The story says that Kwittken has annual revenue totaling about $10 million and counts Thomson Reuters among its clients. Aaron Kwittken will continue as chief executive and managing partner, reporting to Lori Senecal, president and chief executive at KBS&P. The firm will retain all 22 of its employees.

The deal is the third in five months between MDC and a PR firm. The others were Sloane & Company in April and Allison & Partners in May. The transaction is the sixth overall for MDC since last September.

“P.R. is taking on a higher strategic importance based on its unique role in amplifying a brand’s message in today’s digitally focused, social media world,” Senecal tells the Times.

Update: PRNewser spoke with Jason Schlossberg, president of Kwittken & Company, about the impact of the transaction.

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dna13 Announces Partnership With Thomson Reuters

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In just his second month on the job, dna13 vice chairman Dave Armon is already making some big moves. Today, the “reputation management and media monitoring” company announced a partnership with Thomson Reuters.

Thomson Reuters is already developing what Armon calls, “innovative workflow and communications solutions for PR professionals,” and dna13 will be contributing “television, print, internet and social media monitoring expertise and workflow functionality,” to these new services in development.

The deal opens up dna13 to a large audience, as the division of Thomson Reuters developing the new services already has more than 6,000 corporate customers.