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Posts Tagged ‘Tiger Woods’

Reputation Experts Negative on Tiger Woods Presser

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Crisis and reputation PR experts believe the Tiger Woods presser was ineffective this morning, if you could call it a press conference. Only the three wire services were able to be on-site. As we mentioned this morning, the Golf Writers of America voted unanimously to boycott Woods’ statement reading unless it is opened to all accredited media.

The star golfer was stiff, over rehearsed, though he did finally frame the conversation–three months too late. Though anyone could have predicted he’d avoid the details of the actual incident that occurred on Thanksgiving night, no answers were given except a staunchly worded defense of his wife Elin Nordegren on domestic violence questions. He did apologize for his marital transgressions: “For all that I have done, I am so sorry,” Woods said. “I have a lot to atone for.”

The mention of his Buddhist faith was a surprise, likely aimed back at the Brit Hume controversy from last month.

Fox News and ABC News Now had savvy self-promoters Peter Shankman and Ronn Torossian on hand respectively for commentary (screenshots and clips as they become available).

Here’s what our sources, and a handful of industry Tweeters think:

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Tiger Woods To Speak Publicly on Friday

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Tiger Woods will speak publicly this Friday for the first time since a car accident outside of his Florida home on November 27th, 2009, and subsequent rumors of marriage troubles and affairs.

Bloomberg received a statement from his agent, Mark Steinberg, and his spokesman, Glenn Greenspan.

The statement reads in part:

Tiger Woods will be speaking to a small group of friends, colleagues and close associates at 11:00am EST Friday at the TPC Sawgrass Clubhouse in Ponte Vedra Beach, Florida. Tiger plans to discuss his past and his future and he plans to apologize for his behavior.

It also indicated media will be present at the event, although Woods will take no questions. Note to PR pros: if you have bad news to release, Friday is the day to do it! More to come…

2010 Predictions: Bad Pitch Blog Edition

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For a “lighter” take on 2010 PR industry predictions, we turned to Richard Laermer and Kevin Dugan, founders of “The Bad Pitch Blog.”

On business prospects for 2010:

Kevin: According to economists, we’ll be eating Ramen noodles for breakfast, lunch and dinner until 2015. But I think PR business will be flat and any growth will be from companies simply doing more with less. Translation: longer hours for the same pay — if you’re lucky. But it’s how these things go in the service industry. It keeps us all thinking, reinventing and learning.

Richard: I will be up in 2010. Thanks to Viagra.

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Kevin: Let me guess, you’ll be stiff competition?

On PR M&A activity in 2010:

Kevin: There will be more mergers and acquisitions in general. TV will see the biggest shakeup. Perhaps We and SyFy channels will merge and become WyFy? OK, probably not, but TV’s decline is following newspapers in short order.

Richard: Nothing will merge because no one has the money to spend on an agency. Many will close. Some will merge with small shops. Some will do both. PS: Big success story: AOL! Yeah.

Kevin: You mean “Aol.”

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Richard: Oops. They could sue.

Kevin: I see more lawsuits in 2010!

Richard: Hmm. Yeah, it’s the new blackmail.

The biggest PR story of 2010 will be…

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Holiday News Dump? Alexis Glick Leaves Fox Business Network

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Today’s high profile media move comes in the form of Fox Business Network anchor and VP of Business News Alexis Glick‘s announcement that she is leaving the network.

Glick has been with FBN since the start, and perhaps the network coordinated the move to take place during the slow holiday week. However, as we learned from Tiger Woods over Thanksgiving, there is no longer such a thing as a slow holiday week.

In the release is a somewhat tepid statement from Kevin Magee, Executive Vice President of FBN: “Alexis has made a significant contribution to FBN and we wish her all the best in her future endeavors.”

Glick hosted the 7 to 9 a.m. show “Money for Breakfast” along with “Opening Bell.” The former was cut and the latter moved to only one hour this past fall after FBN began airing Don Imus‘ radio show from 6 to 9 a.m. TVNewser has more.

RELATED: PRNewser at FBN Launch Party

Full release after the jump.

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Don’t Salahi the Sunshine & Sachs Party!

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The annual Sunshine & Sachs holiday party is tonight, and according to the email invitation (including image right), it’s “harder to crash than the White House” and “more exclusive than Tiger’s black book.”

I guess the latter means they’re loosening the velvet rope a bit to include us bloggers. In respect for hosts Ken Sunshine, Shawn Sachs and their 34 staffers all named on the invite, we won’t disclose the location. As is tradition, everyone who works there gets to invite whomever they want.

Ken Sunshine is fresh off a flurry of interviews about the Tiger Woods situation, including GMA, Hardball, ET and dozens of others.

RELATED: At the Sunshine & Sachs Party: Bowling, Booze, and Some Business

Ben Affleck, John Mayer, Non-profits and the Media Hit the Sunshine and Sachs Holiday Bash

Today in Tiger Woods PR Advice Givers

After several weeks, more and more PR executives of all stripes are beginning to learn this simple formula: offering to talk about Tiger Woods equals getting booked to do so on TV. Today’s appearances include Flatiron Communications Founder Peter Himler on APTV. “I don’t think he has much more to do, for the moment,” Himler said.

Empower PR CEO Sam Chapman scored an appearance on Chicago’s WGN. “I think he needs to sit down with Oprah Winfrey and have a coming to Jesus over his sexual behavior” Chapman said, when asked if Woods should do a high profile TV interview to help his case.

That being said, the story does continue to develop, as just yesterday Accenture announced it would drop Woods as a spokesperson, while Nike promises to stand by him. Woods also announced he will take a hiatus from the PGA Tour.

PRNewser On The “Menu”

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This PRNewser filled in for AgencySpy editor Matt Van Hoven — who is toiling somewhere in the Midwest — to co-host mediabistro’s Morning Media Menu podcast today with GalleyCat’s Jason Boog.

We talked about the breakdown of talks at the U.N. Climate Change conference in Copenhagen, Google’s smart phone, former Eliot Spitzer call girl Ashley Dupre‘s new advice column with the New York Post and of course the latest with Tiger Woods.

You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

The Evolution Of PR Advice Given to Tiger Woods

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The advice given to Tiger Woods by a slew of PR professionals over the last few weeks has had three phases. First it was “talk fast, to everyone, now!” Then it was, “you issued a statement talking about your ‘transgressions,’ that’s good, no need to do much more.” Now it’s just, “Wow, you’re in big trouble.”

As Howard Rubenstein told ABC News today, “He is beyond PR redemption. He is in public relations hell right now. There is not a PR man on Earth who can restore his image.” That’s about as clear as one can get on this situation.

The icing on the cake came yesterday, when Gatorade announced they were canceling their Tiger Focus brand. It is the first endorsement deal Woods has lost since the fiasco began. “The more women that come out and the more mistresses we learn about…the sponsors certainly have more of an evaluation going on, and there’s increased pressure for them to at least consider dropping him,” Mike Paul of MGP & Associates Public Relations told CBS News.

RELATED: Should PR Pros Continue To Pile on Advice For Tiger Woods?

Learn Crisis Communications In A Day

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The PR world seems to universally agree that Tiger Woods didn’t handle things well over the last week. How would you do things better if Tiger was your client? Learn the ins and outs of crisis communications in our new course, “Crisis Communications: One-Day Intensive.”

The course is taught by investigative producer Mark Macias, who has worked inside the legal departments of NBC, CBS, American Journal, and Inside Edition. Macias is also the author of Beat the Press: Your Guide to Managing the Media.

Sign up now as we still have a few spots left. The course takes place next Friday, December 11th in New York.

Tiger Woods: ‘Personal Sins Should Not Require Press Releases’

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Is Tiger Woods taking more advice from PR counselors as opposed to legal counselors? While those with a legal background have been advising Woods to stay quiet, PR pros have said he must tell his story, and fast.

Today Woods issued a statement on his website, TigerWoods.com. It read in part:

But no matter how intense curiosity about public figures can be, there is an important and deep principle at stake which is the right to some simple, human measure of privacy. I realize there are some who don’t share my view on that. But for me, the virtue of privacy is one that must be protected in matters that are intimate and within one’s own family. Personal sins should not require press releases and problems within a family shouldn’t have to mean public confessions.

Now that Wood’s has spoken, will the media storm calm down? We can’t imagine reporters not bringing the topic up at Wood’s next public appearance, whether it be on the golf course or at another event.

RELATED: Should PR Pros Continue To Pile on Advice For Tiger Woods?

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