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Posts Tagged ‘Tim Cook’

Can the ‘iPad Mini’ Make up for Apple Maps?

Thanks to Interbrand and common sense, we now know that Apple is the No. 2 most valuable brand in the world—and its profile is rising faster than that of any other company.

Yet, in the wake of disappointing iPhone 5 sales numbers and the whole Apple Maps debacle, some have begun to wonder whether CEO Tim Cook is strong enough to sustain his company’s incredible upward trajectory.

We may find out soon enough with Apple’s latest product roll-out: the iPad mini. Details about the model are still vague, but if we didn’t know better we might say that Apple is playing the classic “show ‘em the carrot” PR game by leaking news about their newest digital accessory, encouraging rumors to build in the tech world and getting ahead of chief rival Samsung’s mini-Galaxy S III roll-out.

How important will the iPad mini be? Will it distract the public (and the ravenous tech blog community) from Apple’s recent PR stumbles?

Tim Cook Is, Like, So Sorry for Apple Maps

The public doesn’t know Apple as a company prone to apology. We imagine its communications team would be far more comfortable issuing a statement to the effect of “the obvious superiority of our products speaks for itself, hahaha”. Hey, we understand—apologies acknowledge the imperfections that come with being human, and CEO’s aren’t generally too big on humility (with good reason).

And yet, CEO Tim Cook felt the need to release an official statement to customers today in order to control the spread of bad publicity stemming from the awfulness that is Apple Maps.

We can’t imagine Cook enjoyed writing this little letter, and we wonder what finally led him to draft it: Was it Motorola’s viciously effective #iLost ad? Was it this hilarious tumblr page? We’re not sure, but we do admire Cook’s ability to acknowledge that his company made a completely terrible product!

Readers should note Cook’s unreservedly apologetic tone in writing that Apple “fell short on this commitment”. Unlike the other big “damage control” missive released this morning, Cook’s note includes the word “sorry”. A real-life apology! We just might be impressed!

Cook promises to get to work on improving the map app, and we’re sure that a few programmers have had anxiety attacks this week–but what will the CEO’s next move be?

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Reaction to Steve Jobs Resignation

Jobs in 2007. Photo: Thor Swift for The New York Times

News that Steve Jobs is stepping down as CEO of Apple (he’ll serve in the newly created chairman’s position) has people responding from a business and consumer perspective.

The news has onlookers wondering how the company will fare. On the one hand, Steve Jobs is synonymous with the company and is credited with the innovation the company has demonstrated and the impact that innovation has had on people’s everyday lives. Writers say his personality as much as his tech savvy and business acumen drove Apple.

Still, because Jobs’ ailing health has been an issue for a while, the company appears to have a succession plan in place. The new CEO, Tim Cook, has stepped in to run the company previously, and has been leading the business since January when Jobs went on medical leave. The company’s stock has increased nearly two-thirds since the beginning of the year.

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Apple’s Tim Cook Tops the ‘Out’ Power 50

Photo: Joshua Scott

Apple COO Tim Cook has topped the fifth annual Out magazine Power 50, the list of the most influential members of the LGBT community. According to the magazine, this is the first time that someone from the tech community was chosen. Out goes on to say that Cook has “made sure Apple could deliver as demand rocketed” and calls him a “leader in waiting.”

Also in the top 10 on the list are Ellen Degeneres, Anderson Cooper, and Fox News’ Shepard Smith. You can check out the complete list here.

Verizon Presser Doesn’t Astound, But Was A Success

Photo: European Pressphoto Agency

So in case you’re already buried under a foot of snow and haven’t heard, Verizon held a big press conference today to announce that it will be selling the iPhone starting February 10 (advanced sales on February 3 for existing Verizon customers).

Marni Walden, CMO of Verizon Wireless, told the Wall Street Journal that “the marketing campaign will be ‘a substantial effort’.”

“She declined, though, to comment on the specific amount and added that the marketing also would ride on the built-in buzz around the product,” the story continues.

AT&T is already talking smack.

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