The news has onlookers wondering how the company will fare. On the one hand, Steve Jobs is synonymous with the company and is credited with the innovation the company has demonstrated and the impact that innovation has had on people’s everyday lives. Writers say his personality as much as his tech savvy and business acumen drove Apple.
Still, because Jobs’ ailing health has been an issue for a while, the company appears to have a succession plan in place. The new CEO, Tim Cook, has stepped in to run the company previously, and has been leading the business since January when Jobs went on medical leave. The company’s stock has increased nearly two-thirds since the beginning of the year.