Tim Dyson is CEO of Next Fifteen Communications, which owns agencies Text 100, Bite, OutCast, Lexis and M Booth. The company counts more than $200 million in annual revenues.
Next Fifteen acquired M Booth this past August, and is “still very active” when it comes to the M&A market, said Dyson.
In this interview, Dyson gives his take on Twitter PR, which is currently being run by Next Fifteen alum Sean Garrett, which global regions he sees as poised for growth, why he’d have “ethical issues working with a big oil company,” and much more.
You’re an active blogger and Twitterer. Do you think other PR CEOs and executives should be too? Or, does it matter if an agency CEO is or isn’t on Twitter, or blogging?
I think, like many of the people like myself, who have been in the industry for a long time, the digital revolution is a challenge to us. You grow up, you learn the industry, and you get used to doing things a certain way. You get used to brands being impacted by certain influencers. Digital has completely changed everything. From my perspective, I felt the very least I could do was to embrace the tools, and experience as much as possible myself.