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Posts Tagged ‘Tim Dyson’

Next Fifteen Selects Eyre as Chairman

Next Fifteen Communications, home to Text 100, M Booth & Associates, The Outcast Agency, and other PR firms, has appointed a new chairman: Richard Eyre, chairman of the Internet Advertising Bureau and the Eden Project, and director of a number of companies, including Grant Thornton LLP and Signify Ltd. He steps in for Will Whitehorn who was chairman for seven years.

Next Fifteen’s CEO Tim Dyson said that Eyre selection was significant as the company continues to develop in the digital marketing and technology space.

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Guest Post: Four Digital Skills PR Pros Should Have

Digital is now a part of virtually every PR program and campaign. However, the level digital skill among PR pros, and even among PR pros within an agency, can differ.

Today’s guest post is from Next Fifteen CEO Tim Dyson. After the jump, he offers his suggestions about which digital skills all PR pros should have. Read more

Twitter PR Hiring Not Over


Not surprisingly, Twitter will continue to expand its PR team, says vice president of communications Sean Garrett, who joined the company as its first internal PR person this past March.

Garrett has staffed up recently, hiring Carolyn Penner from Google and Matt Graves from social music service imeem.

Now the company is looking for a government liaison in Washington, D.C. to lead up what it calls a “fledgling public policy department.” In addition, the company will also add two to three PR positions before the end of 2010, reports PRWeek.

Tim Dyson, CEO of Next Fifteen Communications, the holding company of Garrett’s previously employer, 463 Communications, recently told PRNewser that he believes Garrett’s job is “awfully challenging,” given his amount of resources in relation to Twitter’s growth and communications demands being put on the company.

Next Fifteen CEO Tim Dyson: ‘Still Very Active’ With Acquisitions


Tim Dyson is CEO of Next Fifteen Communications, which owns agencies Text 100, Bite, OutCast, Lexis and M Booth. The company counts more than $200 million in annual revenues.

Next Fifteen acquired M Booth this past August, and is “still very active” when it comes to the M&A market, said Dyson.

In this interview, Dyson gives his take on Twitter PR, which is currently being run by Next Fifteen alum Sean Garrett, which global regions he sees as poised for growth, why he’d have “ethical issues working with a big oil company,” and much more.

You’re an active blogger and Twitterer. Do you think other PR CEOs and executives should be too? Or, does it matter if an agency CEO is or isn’t on Twitter, or blogging?

I think, like many of the people like myself, who have been in the industry for a long time, the digital revolution is a challenge to us. You grow up, you learn the industry, and you get used to doing things a certain way. You get used to brands being impacted by certain influencers. Digital has completely changed everything. From my perspective, I felt the very least I could do was to embrace the tools, and experience as much as possible myself.

Read more

Next Fifteen Acquires M Booth & Associates

Holding company Next Fifteen today announced its acquisition of New York-based M Booth & Associates, a consumer focused agency. The move comes on the heels of Next Fifteen’s recent acquisition of UK-based consumer shop Lexis Public Relations. A press release stated that both agencies will “work together to create a new global consumer public relations brand.” Next Fifteen already owns agencies Text 100, BitePR and Outcast Communications.

“Recessions are times when you find out which agencies have a future. In M Booth we see an agency that has tremendous ambition and sees this economy as a chance to prove to clients the difference great PR can make to the brand and their bottom line,” said Tim Dyson, CEO of Next Fifteen in a statement. M Booth clients include Pfizer, Ben & Jerry’s, Yahoo! Travel, the U.S. Virgin Islands Dept. of Tourism, JCPenny and Columbia University Medical Center.