Bf6mxKxCMAETBbl

The curtain has been lifted, but the mystery remains—and the coffee is no longer free.

After the Internet pulled a collective WTF this weekend over L.A.’s brand-new “Dumb Starbucks” outlet, comedian Nathan Fielder officially claimed responsibility for the stunt yesterday just in time for the Los Angeles health department to go all “Dealbreaker” on a pop-up more viral than the West 4th Street McDonald’s.

Seems Fielder created the fake outlet for a skit set to appear on the second season of his Comedy Central show Nathan for You, which apparently features the Canadian helping ”struggling small businesses to make it in a competitive market” by giving them the worst possible advice.

He claims it’s all real in the straight-laced video after the jump.

Read more