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<title>Tim Muris - PRNewser</title>
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<title>Just About Everything That Could Have Gone Wrong For Facebook&#8217;s PR Did; But Will It Affect Their User Base?</title>
<description><![CDATA[<p><img alt="elliot schrage.jpg" src="/prnewser/files/original/elliot schrage.jpg" width="232" height="314" class="alignleft" vspace="3" hspace="8/" /></p>
<p>Lets review. In response to the endless drumbeat about privacy concerns, <em>The New York Times</em> posted a Q&amp;A with Facebook PR Chief <strong><a href="http://www.mediabistro.com/Elliot-Schrage-profile.html">Elliot Schrage</a></strong> [pictured], where he came off as condescending and arrogant &#8212; <em>PC World</em> <a href="http://www.pcworld.com/article/196173/facebook_keeps_telling_lies.html">called it</a>, &#8220;the most egregious display of corporate doublespeak this side of Microsoft&#8221; &#8212; but also admitted to communications mistakes:</p>
<blockquote><p>&#8220;It&#8217;s clear that despite our efforts, we are not doing a good enough job communicating the changes that we&#8217;re making. Even worse, our extensive efforts to provide users greater control over what and how they share appear to be too confusing for some of our more than 400 million users.&#8221;</p></blockquote>
<p>The <em>Times</em> <a href="http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html?ref=personaltech">also posted</a> a large info-graphic outlining the social network&#8217;s massively confusing privacy settings and noting that their privacy policy document is longer than the U.S. Constitution.</p>
<p>One blog <a href="http://www.businessinsider.com/well-these-new-zuckerberg-ims-wont-help-facebooks-privacy-problems-2010-5">posted a college era IM exchange</a> from Facebook CEO <strong><a href="http://www.mediabistro.com/Mark-Zuckerberg-profile.html">Mark Zuckerberg</a></strong>, in which he called Facebook users &#8220;dumb f*cks&#8221; for uploading their info to the site. Regardless of the context of the exchange, it <a href="http://www.businessinsider.com/facebook-comments-on-zuckerbergs-damning-ims-2010-5">forced the company to publicly respond</a>.</p>
<p>Three New York University students <a href="http://www.wired.com/epicenter/2010/05/nyu-students-aim-to-invent-facebook-again-weve-got-your-back/">created</a> their own &#8220;private Facebook,&#8221; raised $100,000 so far to support it, and received a ton of press.</p>
<p>Also, a security hole <a href="http://techcrunch.com/2010/05/11/yelp-security-hole-puts-facebook-user-data-at-risk-underscores-problems-with-instant-personalization/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+Techcrunch+%28TechCrunch%29">with partner site Yelp</a>, &#8220;would allow a malicious site to immediately harvest a Facebook user&#8217;s name, email, and data shared with &#8216;everyone&#8217; on Facebook, with no action required on the user&#8217;s part&#8230;&#8221;</p>
<p>Their have also been <a href="http://www.allfacebook.com/2010/05/new-ftc-complain-filed-against-facebook/">new privacy complaints</a> to the Federal Trade Commission (FTC), which Facebook addressed by <a href="http://www.marketwatch.com/story/facebook-bolsters-its-dc-presence-2010-05-10?dist=countdown">hiring</a> former FTC Chairman <strong><a href="http://www.mediabistro.com/Tim-Muris-profile.html">Tim Muris</a></strong>.</p>
<p>Oh, and the government is still <a href="http://news.cnet.com/8301-13577_3-20003717-36.html?tag=mncol;txt">looking into the social network</a>.</p>
<p>Meanwhile, <a href="http://social.venturebeat.com/2010/05/13/zuckerberg-privacy/">some bloggers</a>, <a href="http://www.mediabistro.com/prnewser/damage_control/facebooks_privacy_pr_problem_three_things_the_company_could_have_done_better_and_three_things_to_do_now_160721.asp">PRNewser included</a>, are offering up free PR advice to the company.</p>
<p>We can only imagine things are more than busy at Outcast Communications, Facebook&#8217;s PR agency of record, and that Facebook director of communications <strong><a href="http://www.mediabistro.com/Brandee-Barker-profile.html">Brandee Barker</a></strong> is still glad she <a href="http://www.mediabistro.com/prnewser/generalities/facebook_pr_chief_brandee_barker_expecting_baby_boy_160329.asp">picked the perfect time to go on maternity leave</a>.</p>
<p>However, our guess is that this won&#8217;t have a drastic affect on Facebook&#8217;s user base. Our <a href="http://www.mediabistro.com/prnewser/prnewser_poll/poll_47_say_goldman_sachs_pr_wont_change_their_perception_of_the_company_161375.asp">latest PRNewser poll</a>, albeit with a small sample size, shows that zero percent of PRNewser readers have deleted their Facebook account so far, although 58 percent of respondents said the social network&#8217;s privacy changes, &#8220;have definitely made me consider deleting my account.&#8221;</p>
<p>What&#8217;s your take? <a href="http://www.mediabistro.com/prnewser/prnewser_poll/poll_47_say_goldman_sachs_pr_wont_change_their_perception_of_the_company_161375.asp">Take the poll</a>, or leave your thoughts in the comments.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Joe Ciarallo</dc:creator>
<comments>http://www.mediabistro.com/prnewser/just-about-everything-that-could-have-gone-wrong-for-facebooks-pr-did-but-will-it-affect-their-user-base_b3673#disqus_thread</comments>
<link>http://www.mediabistro.com/prnewser/just-about-everything-that-could-have-gone-wrong-for-facebooks-pr-did-but-will-it-affect-their-user-base_b3673</link>
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		<category><![CDATA[Damage Control]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[Elliot Schrage]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Tim Muris]]></category>
<pubDate>Thu, 13 May 2010 17:46:40 +0000</pubDate>
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