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Posts Tagged ‘Timberland’

Royal Wedding What? Friday is Arbor Day!

The Royal Wedding is nice and fancy and we’re happy for the Prince and Kate. But news flash! Friday is Arbor Day.

Timberland conducted an Arbor Day survey and found that 76 percent of Americans didn’t know that it was on Friday. But, 98 percent of respondents (they surveyed 506 men and 549 women between March 31 and April 1) said trees are important. Who are these two percent of people who don’t enjoy breathing?

To that end, Timberland is bringing back its Virtual Forest, a Facebook app that will match each virtual tree planted on Facebook with an actual tree planted in Haiti. A separate Hortiscope app will find your “tree personality.”

Northwestern Mutual (yes, the life insurance company) is also using the holiday to teach a financial lesson about preparing for the future. Check out their video below.

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Guest Post: Another Way to Look at the Multicultural Audience

A photo from's coverage of after-hours spot Avenue in NYC.

The latest Census information, pop culture, and everyday observation serve as reminders about the myriad ways that the U.S. is diverse. In today’s guest post, Coltrane Curtis, founder, owner, and creative director of Team Epiphany, a New York-based firm with clients like EA Games and Timberland, suggests that there’s still another way to look at multiculturalism and diversity.

In today’s guest post, Curtis discusses how consumers are identifying themselves, and who’s influencing these groups. Feel free to continue the conversation in the comments and @PRNewser on Twitter.

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Timberland Pledges ‘Five in Five’

Photo: Yele Haiti and Sebastian Petion.

Clothing and accessories company Timberland has made a pledge to plant five million trees in the next five years – “five in five” – in China and Haiti, a continuation of the company’s reforestation efforts that goes back a decade.

The company says it will go above and beyond the five million mark with the “Timberland Earthkeepers Virtual Forest,” a Facebook app that will let visitors plant virtual trees and view other content. Activity in the virtual forest, which will be online through October 31, 2011, will prompt the planting of up to one million real trees.

In Haiti, Timberland has partnered with nonprofits Trees for the Future and the Yéle Haiti Foundation on Yéle Vert. Yéle Haiti and its founder, Wyclef Jean, met with controversy earlier this year over alleged mishandling of donations meant for Haitian earthquake relief.

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