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Posts Tagged ‘Time Warner’

Lots of PR and Marketing Changes at Time, Inc.

people-instyle-realsimple-mag-hed-2013This week Women’s Wear Daily notified us of some big changes at what is (still) one of the biggest names in media.

As Time Inc. prepares to spin off from parent company Time Warner Inc., its team is shifting accordingly:

  • Marketing exec Susan Parkes will now be SVP of marketing and strategy, reporting to EVP Todd Larsen. This role will include marketing for People and event management for related titles Entertainment Weekly, InStyle, Essence, etc.
  • Special projects director Lisa Simpson will report to Parkes and work with editors of the aforementioned titles
  • VP of strategy and planning Bettina Cisneros will also report to Parks
  • Regina Buckley will be SVP of strategy and operations, reporting to EVP/head of lifestyle titles Evelyn Webster.

On the PR side, SVP of comms operations Nancy Valentino will now report directly to Larsen while running news, sports and entertainment titles.

Beth Mitchell and Jill Davidson will run comms for the lifestyle titles; the two will split responsibilities for the various publications.

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An Inside Look at Two Outdoor Event Venues

The redevelopment of New York’s Hudson Yards area got a major boost with Time Warner’s recent announcement of plans to relocate its headquarters there. Another company, Skylight Group, already ‘got in on the ground floor’, since it manages two notable outdoor event venues on the far west side: Skylight West (since 2008; photo below) and the High Line (In partnership with Friends of the High Line since 2012, photo at left). (both photos courtesy of Skylight Group) The firm also operates four indoor event venues.

“Event spaces become the visual backdrop for brands in terms of their look and feel”, noted Jennifer Blumin, Skylight Group’s president, during a recent in-person interview with PRNewser. “Now events are getting a larger piece of the marketing pie, due to social media, celebrities and their followers. Tech companies in particular host lots of events, and they like having raw space to customize. In turn, event organizers now are also more invested in technology due to state-of-the-art production needs and options such as livestreaming,” she added.

At Skylight West, located at Tenth Avenue and 36th street, only part of the event space is at street level. The rest of the venue, a converted parking garage, is on the penthouse studio and rooftop floors. As most New Yorkers and visitors know, the High Line park is situated on a former elevated freight railroad line between 10th and 11th Avenues. The section from Gansevoort Street to west 30th street is open to the public, while the last stretch from west 30th to 34th streets is still a work in progress.

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So Long to ‘Sad Jen,’ America’s Favorite Brand

If you visited a pharmacy, supermarket, gas station or pretty much any other retail spot at some point between 2005 and last week, you learned a few things: Jen is sad. Jen is lonely. Jen wants babies. Jen can’t get over Brad.

We’ve never paid money for a tabloid publication, but we heard that story too–over and over and over again. It drove millions in sales and ad revenue for rags like US Weekly, Star , OK and even People (which is Time Warner’s top property, by the way). Of course, Jennifer Aniston is engaged now, and New York Magazine got to the heart of the earth-shattering issue this week with an in-depth analysis of her “strange run as America’s favorite spinster next door.”

Whether you liked it or not (we didn’t), “Sad Jen” was an enduring brand in the most modern sense of the word.

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Pacquiao, Marquez Heads to CNN

Pacquiao vs. Marquez in 2008

Boxing fans out there are getting a little love from HBO and parent company Time Warner, which has agreed to a pay-per-view deal for the November 12 bout between pugilist/singer/politician Manny Pacquiao and Juan Manuel Marquez. In addition to airing the fight, another Time Warner station, CNN, will be promoting it.

HBO documentary series Pacquiao-Marquez 24/7, about the lead-up to the fight, will air on CNN, as will an interview between Pacquaio and an ESPN reporter, Dan Rafael.

As our sister blog TVNewser points out, these sorts of cross-promotions are common on broadcast stations. They’re also something to keep in mind when you’re pulling together a media strategy: If a media company has a few different spots where your story can work from different angles, see if you can create a super-pitch for all of them, with ideas for fresh content in each outlet.

Roll Call: Carmichael Lynch Spong, UVA, StyleCaster, Groupon and More

Lori Robinson will join Carmichael Lynch Spong effective April 4 as senior principal and director of the New York office. Robinson will be responsible for client oversight, marketing, operations, staffing, and business development. She’ll report to firm MD Julie Batliner. Prior to this move, she was SVP, director of marketing and business development at Hill & Knowlton.

Liz Engel has joined Glover Park Group as MD in the government affairs practice. Engel was most recently deputy assistant secretary for legislation at the Department of Health and Human Services, working with the HHS and members of Congress on issues including Medicare. She also served on the President Obama‘s transition team.

Scott Miller joins the University of Virginia College and Graduate School of Arts and Science as director of communications overseeing development, communications strategy, and working with the public affairs office on the College’s messaging. Miller was formerly VP of comms at Time Warner and spent 13 years as a member of the company’s senior communications team.

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Spin the Agencies of Record

Audit, tax, and business advisory firm J.H. Cohn has selected Goodman Media International as its AOR. Goodman will build the reputation of Cohn’s accounting and auditing practice, the business investigation services team, and the Cohn Consulting Group. And it will position Cohn’s executives as experts on global market issues.

Wise PR has added four clients to its roster: Altitude Digital Partners, an advertising company for online publishers; FonGenie, a cloud-based business phone solutions company; Kiip, a mobile in-game advertising startup founded by teenage Brian Wong (!!); and Image Space Media, and advertising company that pairs brands with relevant images and video. Video of Wong talking about his company, his second one (!!), in the clip above.

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Info About Google TV Available

More detail about Google TV‘s offerings is now available, with standard services like content from Netflix and Amazon, YouTube clips, and Web radio from Pandora set to be included.

Google TV will also have Web apps, some with video, from the NBA, CNBC, and other organizations. And users will have the ability to stream and download content from the Apple iTunes Store. A list of participating television programmers was announced on Monday. The list includes TBS, TNT, and HBO, all Time Warner channels.

Click here to read more detail about Google TV on WebNewser.

How will Google TV benefit PR pros? Your thoughts in the comments.

Time Warner Hires Journalist Richard Siklos

Journalist Richard Siklos is joining Time Warner as VP of corporate affairs, responsible for external communications and media strategy. Previously, Siklos served as editor-at-large for Fortune, media reporter for The New York Times, and media editor for BusinessWeek. Most recently, he wrote a column for the New York Observer while writing a book about Michael Jackson. Siklos will report to Gary Ginsberg, EVP of corporate affairs and marketing.

On Friday, Comcast announced that Abernathy MacGregor president Adam Miller would be joining the company as a senior adviser.