The TIME magazine cover of 26-year-old mom Jamie Lynne Grumet breastfeeding her three-year-old son has sparked literally hundreds of media stories discussing both the photo itself and the issue it addresses “attachment parenting.” But unlike so many other public conversations, this one appears to be generating actual discussion rather than devolving into vitriol and backlash.
Posts Tagged ‘Time’
Stories about companies and celebrities making major Twitter gaffes have become legendary, but less newsworthy mistakes are made every day, even by established users. A panel of magazine editors and social media managers offered Twitter pitfalls and pointers based on their own media brands’ experiences at the MPA Digital: Social Media conference in New York on Wednesday.
Hashtag obsession: While hashtags help your brand or event to be found on Twitter, their use should be limited. Allison Dempsey, social media editor at Parenting, outlined the downside of using too many hashtags in one tweet. “It’s like bolding every word in a sentence, and then nothing pops.”
The Daily Beast has made a few new hires in order to launch a new venture: an online talk show. Sources told The New York Observer that the show would have a format like The View and would consist of individual webisodes rather than series programming.
Also this week, TIME magazine announced its plans to offer subscribers “All Access” subscriptions to content in print, online (including a new paid “magazine channel”), and on tablets. PaidContent calls the plan a way to attract readers to the print magazine and to please subscribers who don’t want to pay twice for content. According to TIME‘s press release, the website has 95 percent original content and saw a 31 percent increase in traffic in June 2011 vs the previous year.
More media moves after the jump.
The comment was made on Morning Joe, and Halperin had actually tried to warn the Morning Joe staff that he was going to say something off-color, asking if the show had prepared its “7-second delay button.” He apologized within minutes (17 to be exact) of making the comment, but the damage was already done.
TVNewser has statements from both MSNBC and Halperin. We have no words for this one.
After the jump, some of this week’s media highlights from mediabistro’s Revolving Door Newsletter.
This week, Time magazine revealed its choices for the 100 most influential people in the world, which was really only as interesting as these countdowns tend to be. The usual suspects (politicians like Germany’s Angela Merkel, Facebook’s Mark Zuckerberg, cultural icons like Justin Bieber and the royals Prince William and Kate Middleton) were on the list along with a couple of curve balls thrown in to make you go hmm… (tennis star Kim Clijsters and actress Mia Wasikowska).
Most interesting perhaps is the reader’s choice selection — Rain, the South Korean pop star and actor who is best known here in the U.S. as the star of the film Ninja Assassin for which he won an MTV award. This is his third year atop this chart.
Above, Rain shows his acting chops and after the jump, a Rain music video. If you’re looking for a spokesperson, maybe you should give him another look.
Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:
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Time magazine’s Josh Sanburn tackles “The Evolution of Corporate Logos” in a slideshow that tracks brands including Gap, CBS (which hasn’t changed a bit in 60 years), and KFC. The deck on the slideshow is “What’s behind the trend toward kinder, gentler branding.” We would question whether the logos reveal something kinder and gentler. In fact, one could argue that NBC did away with the kind and gentle peacock when it introduced its new logo.
Robert Gibbs on New Comm. Strategy: ‘The Only Way to Get Somebody to Stop Crowding the Plate is to Throw a Fastball at Them. They Move.’
The White House communications team is no longer taking prisoners when it comes to dealing with adversaries in the media. The administration, instead of just working through the media to fact check stories and statements, is going direct to the source.
The president approves the strategy, telling aides to “call ‘em out,” when it comes to “pundits, politicians and outlets that make what the White House believes to be misleading or simply false claims,” writes TIME‘s Michael Scherer in a story today, titled “Calling ‘Em Out: The White House Takes on the Press.”
“The general in this war is [Anita] Dunn, 51, a veteran campaign strategist who arrived at the White House in May. She has been a force in Democratic campaigns since the late 1980s and helmed Obama’s rapid-response operation during his run,” he wrote.
Dunn told TIME, “Here in the White House you are reluctant to feel like you have to go to that place, but we have to be more aggressive rather than just sit back and defend ourselves, because they will say anything. They will take any small thing and distort it.” White House Press Secretary Robert Gibbs used a baseball analogy. “The only way to get somebody to stop crowding the plate is to throw a fastball at them. They move,” he said.