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Posts Tagged ‘TNS’

Ogilvy Cannes Study: Behold the Power of Word of Mouth

can you hear me now

Can you hear my brand now?

A new study by Ogilvy, Google and TNS presented at this week’s International Festival of Creativity at Cannes ironically highlights the effect PR can have on ad campaigns as applied to brand perception and sales.

In short: word of mouth is the most powerful factor when it comes to consumers’ relationships with brands.

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Research: Mobile is Emerging in Emerging Markets

For anyone needing further proof of the global proliferation of mobile devices, a comprehensive survey conducted by research firm TNS in sixty countries offers more evidence. The worldwide study, along with in-depth research and case studies from OgilvyAction, found that in some mobile usage areas, such as banking and shopping, developing countries are pioneering new trends. Both companies highlighted their findings at an AMA/American Marketing Association New York chapter event on Tuesday.

Below are the key takeaways.

Mobile has transformed communications, business, and entertainment in developing countries. “There mobile is not just a way to phone one’s friends, it’s a new portal,” Charles White, SVP at TNS, noted. “In many emerging markets, consumers’ first access to voice, news, Internet, and music was through mobile devices,” he added. Even for basic tasks, research results showed higher usage overseas. Worldwide, 65 percent of personal electronic messages were sent via mobile compared to 37 percent in North America.

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WPP Tops Omnicom To Become Largest Marketing Company

WPP has taken the top spot as the biggest marketing group, displacing Omnicom.  WPP experienced a 13 percent increase in revenue following the 2008 acquisition of TNS, growing from $10.7 billion in 2008 to $12.1 billion in 2009. Omnicom, on the other hand, saw a decrease of 12 percent from $13.4bn to $11.7 for the same time period.

Publicis came in third and IPG in fourth.