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Posts Tagged ‘TNT’

Purell and TNT Team Up to Terrify Subway Riders into Cleanliness

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Ever get on a subway without your hand sanitizer and — upon realizing your terrible error — felt certain you would inevitably contract a virus that would make you patient zero in an apocalyptic pandemic? Well, if you’re one of the few who haven’t had a thought like that, this new campaign for Purell and Michael Bay‘s new post-apocalyptic TV drama will enlighten you.

New York commuters have been greeted at the Grand Central Terminal this week by an eye-catching hand-sanitizing station that boldly states, “1 virus. 6 billion dead. Don’t be next,” urging folks to clean up lest they meet a similar fate to the fictional billions who die in Bay’s new TNT show “The Last Ship.” The series will focus on a U.S. Navy destroyer fighting to save what’s left of humanity. We imagine there will also be plenty of explosions and slow-motion action scenes (it’s Michael Bay after all).

Of course, New Yorkers are no strangers to over-the-top marketing tactics — just this year alone they’ve been chased by a raging bear in search of yogurt and attacked by a demon baby in a runaway stroller, so maybe germs are the least of their worries.

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Roll Call: Syndicate Media Group, GolinHarris, BuzzFeed, and More

Syndicate Media Group has announced the promotion of Samantha Kain to the position of managing director. In her new role, Kain will oversee team management and client profitability in the agency’s 27 -person New York office. She will also work closely with Syndicate’s Los Angeles office to manage national accounts and the agency’s new business team to develop new client opportunities. In addition, Samantha continues to hold the title of associate partner. (Release)

GolinHarris has appointed award-winning Chicago Tribune science and healthcare journalist Trine Tsouderos as healthcare media director. Tsouderos joined the Tribune in 2003, and she has written about science and medicine since 2009. Before joining the Tribune, Tsouderos wrote for People Magazine, The Tennessean newspaper in Nashville and The Wilson Daily Times in Wilson, N.C. Tsouderos will be based in Chicago. (Release)

BuzzFeed has hired Ze Frank. Frank will work to continue the company’s growth through online video, building a team of video producers in Los Angeles and establishing a studio to create content native to the social web. The acquisition and hire are effective immediately–Frank will work with BuzzFeed’s existing teams to produce viral hits inspired by BuzzFeed posts like “The Angriest Babies In The Whole World,” “How To Restore Your Faith In Humanity,” and “What Is Your Worst Pet Peeve?” He will also develop new YouTube channels covering a wider range of topics and collaborate with BuzzFeed’s social advertising clients on branded content. (Release)

Erin Felentzer is moving from ABC to TNT, where she will serve as the new VP of public relations, overseeing all publicity for TNT and its original programming including “Dallas” and “Major Crimes.” During the decade she spent with ABC Entertainment Group, Felentzer served as director of media relations and director of publicity, working on campaigns for ABC series including “Desperate Housewives“, “Lost” and “Ugly Betty“; she most recently served as VP of communications. (Variety)