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Posts Tagged ‘Toby Daniels’

Toby Daniels, CEO of Crowdcentric, on Connecting, Engaging With Customers

toby article

As CEO of  Crowdcentric and founder of  Social Media Week, which kicked off globally this week and runs through Feb. 21, Toby Daniels has a mission of connecting people and believes in the power of community.

Of his company’s approach to social media, he said: “You can’t engage halfway; so, each platform receives solid and consistent attention and strategizing for ensuring we’re being respectful to our audiences on it.” Customer satisfaction is a key to brand success, he explained:

All relationships are built on trust. Without it, there is not a relationship; it becomes just transactions then. So, whenever you’re engaging with someone, online or off, you must be thinking about the long-term relationship. Zappos is a great example. It’s not about whether they lose money on return shipping. It’s about ensuring their customers feel like they are a part of something important and will always get what they need out of it.

To hear more from Daniels, including his thoughts on content marketing, read: So What Do You Do, Toby Daniels, CEO of Crowdcentric and Founder of Social Media Week?

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Toby Daniels Tells Us About a Social Media Week Highlight from Beirut

All the Facebook talk aside, this week was Social Media Week, which took place in 12 cities around the world: Bogotá, Chicago, Los Angeles, Buenos Aires, Rio, Moscow, Milan, São Paolo, Vancouver, Beirut, Glasgow, and Berlin.

We spoke with founder and executive director Toby Daniels about some of the highlights for this go-round (the event takes place twice per year) and he pointed to an interesting session in Beirut, the first time that the event has taken place in the Middle East.

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What Did You Learn During Social Media Week?

Last week, The Morris + King Company principal Andy Morris sent over a few of his thoughts about last week’s big Social Media Week event. We also offered coverage of what we saw and heard through our Media Beat interview with Toby Daniels and our own coverage and participation.

With so much going on, we also wanted to gather your thoughts about the big takeaways and got some interesting answers. Check it out after the jump.

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The Social Media Week That Was

Social Media Week comes to a close today. If you’ve missed anything, you can check out our coverage here, here, and here, as well as this week’s Media Beat with SMW executive director Toby Daniels. Our Mediabistro colleagues have also been following the activity.

Andy Morris, partner and principal of The Morris + King Company, sent over a few of his observations about the week. The firm was involved in a few events, including Wednesday’s discussion “Social Media Marketing: Moving from Experimentation to Results.”

Please send your thoughts on key takeaways from the conference to or on Twitter at @PRNewser or in the comments. We’d like to gather them for a recap post next Tuesday.

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Smartphones Are the “Connecting Piece” for Social Media Trends

In our final Media Beat installment with Toby Daniels, executive director of Social Media Week, we talk about social media trends in the U.S. and around the world.

Daniels pinpoints three big trends. The first two are social commerce and location-based apps and networks.

“I think smartphones are the connecting piece to all of this,” Daniels says, adding that our mobile phones have become “an extension of us.”

The final trend is activism, such as the protests in Egypt. “People who live in an oppressive regime can do something about it because they can connect to the rest of the world and to each other,” Daniels says.

Part 1: Toby Daniels: Social Media Week is a Global Event with a Regional Theme

Part 2: Social Media Week Seeks Innovation with Multi-City Approach

Social Media Week Seeks Innovation With Multi-City Approach

In today’s Media Beat, we continue our talk with Toby Daniels, executive director of Social Media Week, which is taking place now across nine cities.

The conference debuted in 2009 and has grown quickly. One of the reasons Daniels says he launched the conference was to change the way they’re done.

“We wanted to create a platform for people to come together and connect around the trends in social media,” he says. Another reason was his goal to “reinvent and re-imagine the conference experience” with events in multiple cities.

The “three-tiered approach” to choosing host cities seeks out major locations like New York, but also places like Bogotá, Colombia. “There’s such incredible innovation happening there,” he tells us, adding that the conference is a chance to get their story told.

Part 1: Toby Daniels: Social Media Week Is a Global Event with a Regional Theme

Part 3 (Wednesday):  Social media trends

Toby Daniels: Social Media Week Is a Global Event with a Regional Theme

Taking place in nine cities, Social Media Week starts today and with panel discussions, parties, and other happenings going on through Friday. For today’s Media Beat, we talk with the event’s founder and executive director Toby Daniels, who walks us through the basics of what visitors should expect.

“It’s a conference with a difference,” Daniels says. The events are “distributed,” taking place throughout the nine selected international cities, and free of charge to attend.

Despite it’s international scope, Social Media Week has its eye on the local and regional level, focused on how areas become “more integrated and more empowered by a global network of communications,” Daniels says.

Part 2 (Tuesday): Social Media Week’s origins

Part 3 (Wednesday):  Social media trends

Social Media Week Has Expanded Geographic and Industry Scope

Social Media Week officially starts on Monday in all the cities listed above (and will be adding cities including Sydney in the future). But founder and executive director Toby Daniels kicked things off today with a livestreamed press conference at the Hearst Tower in NYC.

When we asked how the event has changed over the past three conferences, his response was a reflection of how the thinking about social media has shifted.

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