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Posts Tagged ‘Today Show’

Did Al Roker Just Show PR Pros How to Get Noticed?

Whelp, it’s official. Al Roker has finally made his legend eternal by taking a bold step into the Guinness World Book of Records with a 34-hour uninterrupted weather forecast because dude had nothing better to do on a Wednesday morning.

Playfully dubbed #Rokerthon, the stunt was geared to raise money for Roker’s Crowdrise campaign, which benefits the U.S. armed forces and the United States Service Organizations (USO). NBC reported the event helped raise over more than $70,000 for the charity.

Admirable. Laudable. And yes, laughable. (I mean, they guy had to break a record set by some Norwegian meterologist, so that’s funny.)

And there’s your question PR pros: Is that really what it takes these days — stunts? Seriously?!

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Calvin Klein’s ‘Plus-Size Model’ Plays Defense

Calvin Klein model Myla Dalbesio‘s appearance on TODAY this morning was quite interesting. You’ve almost certainly heard of the story: the fashion giant has earned bad press for calling her “plus-size” when she is anything but to the average person…”average” meaning “anyone who is not so deeply embedded in the fashion industry that he or she loses all sense of perspective.”

The first thing we learned: neither Dalbesio nor her employer ever used the phrase “plus-size” to describe her.

Her interview with Savannah Guthrie starts around the two minute mark:

Yesterday Veronique Hyland of New York magazine’s The Cut blog wrote, “Far better to have sidestepped the size question, and just presented Dalbesio as the new spokesmodel.” This was our initial reaction as well, but it seems like that’s exactly what Calvin Klein wanted to do.

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THIS JUST IN: NBC News Pays for Matt Lauer’s What?!

THIS JUST IN 2It is no secret that today’s national “morning show” hosts make a very fine living.

Sure, they get benefits of modeling clothes, makeup, and shoes, so it’s not like they are paying for that stuff. Then, they are given a seven- or eight-figure income to look beautiful, act common, and fake sincerity during stories, as in “And our prayers go out to you and yours.”

As if they are genuflecting in mass or mosque for your mom because of a tweet you sent their way.

These facts notwithstanding, the people at NBC News have waaaaaay too much residual money on their hands. Cases in point: Chelsea Clinton and Matt Lauer.

Oy Vey!

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ICYMI: Ann Curry to Brian Williams: ‘Preppin’ Ain’t Easy!’

Last week, the illustrious and snarky broadcaster Brian Williams was not at the desk for his post on NBC Nightly News. Filling in for him at 30 Rock was highly touted, sorely missed, dusky-hued Ann Curry. (S’up!)

Once of ‘TODAY’ and a fabled overnight NBC News shift she held forever, Ann has been on a journalistic sabbatical. She calls her shot, takes her crew, tapes a story, and she’s good for a couple of weeks — or so it seems. And then from the ether, she tweets a “You go girl” thought to her cohort and social media went ballistic. In a so very good way.

MEMO to Brian Williams: Work on your eyebrows brother or you’re a goner.

Yesterday, NBC’s ‘Today’ Had an Awkward April Fool’s Joke

today-show-prankICYMI: The cast of NBC’s ‘Today Show’ tried to break out the funny on April Fool’s Day. More specifically, newly blushing soon-to-be bride Savannah Guthrie and her executive producer.

As in, on live television. And that’s when the #TVFail awkward moment happened for all of us to enjoy.

Guthrie concocted a sinister plot to trick her co-hosts into eating Oreo cookies. HAHA! I mean, funny, right? Only (sorry, have to wipe these tears of laughter from my cheeks), instead of the gooey Oreo cream that blocks your arteries … wooooo, hilarious … she had them filled with, with … my gut hurts … with toothpaste.

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Savannah Guthrie of TODAY Marries Top DC PR Pro

Today in It’s Not Gossip If It’s True news, this morning Savannah Guthrie of TODAY took the opportunity to tell her co-hosts that she ran off and got married over the weekend…to Glover Park Group PR pro and self-described “recovering political hack” Mike Feldman.

And that’s not all…

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Snapchat CEO Performs Some So-So Damage Control

Snapchat CEO Evan Spiegel may not care for “controversial” questions, but when faced with an unavoidable problem he had no choice but to go on damage control duty. We’re not quite sure whether this quick Today clip effectively addresses the “millions of usernames and partial phone numbers published” scandal, though…

He basically just said “This happens to everybody. Sorry. We’re working with law enforcement”, and he didn’t offer anything resembling an apology.

That’s not all.

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Dick Costolo Reveals the Secret ‘Key to a Great Tweet’

Today’s episode of Two Bald Men Talking was a little more interesting than we expected it to be. Twitter CEO Dick Costolo not only cries sometimes; he also understands why some people act like big old jerks to Matt Lauer.

Oh, and he’s a big fan of everyone’s favorite word: content, content, content.

Now define “authenticity” in 140 characters or less. Good luck.

The Sochi 2014 Winter Olympics Are Coming…to Your Hometown

If you thought that late October was too early to be snow skiing in Times Square, you’d be right…but it happened anyway, thanks to the United States Olympic Committee (PR AOR M&C Saatchi), Liberty MutualThe Today Show and a bunch of superhuman athletes. Get ready for the guitars:

Pretty impressive setup complete with artificial snow, acrobatics and Matt Lauer learning to ski on wheels:

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Weight Loss Brands Shedding ‘Less Credible’ Celebrity Spokespeople

Celebrity spokespeople have long been the bread and low-fat-butter-substitute of weight loss brands like Jenny Craig and Weight Watchers. But this week the former announced its plans to move away from soap opera shills in favor of ads detailing the real-world products and services that its members actually pay for.

Donny Deutsch of Deutsch Inc. told Today that this change occurred because stars are simply “less credible” than friends and neighbors when it comes to weight loss. In fact, he says that celebrity spokespeople have grown less valuable to brands in all industries as our culture moves away from the era of the “household name” megastar.

Is that true? Here’s a spot illustrating Jenny Craig’s new approach:

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