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Posts Tagged ‘Today Show’

THIS JUST IN: NBC News Pays for Matt Lauer’s What?!

THIS JUST IN 2It is no secret that today’s national “morning show” hosts make a very fine living.

Sure, they get benefits of modeling clothes, makeup, and shoes, so it’s not like they are paying for that stuff. Then, they are given a seven- or eight-figure income to look beautiful, act common, and fake sincerity during stories, as in “And our prayers go out to you and yours.”

As if they are genuflecting in mass or mosque for your mom because of a tweet you sent their way.

These facts notwithstanding, the people at NBC News have waaaaaay too much residual money on their hands. Cases in point: Chelsea Clinton and Matt Lauer.

Oy Vey!

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ICYMI: Ann Curry to Brian Williams: ‘Preppin’ Ain’t Easy!’

Last week, the illustrious and snarky broadcaster Brian Williams was not at the desk for his post on NBC Nightly News. Filling in for him at 30 Rock was highly touted, sorely missed, dusky-hued Ann Curry. (S’up!)

Once of ‘TODAY’ and a fabled overnight NBC News shift she held forever, Ann has been on a journalistic sabbatical. She calls her shot, takes her crew, tapes a story, and she’s good for a couple of weeks — or so it seems. And then from the ether, she tweets a “You go girl” thought to her cohort and social media went ballistic. In a so very good way.

MEMO to Brian Williams: Work on your eyebrows brother or you’re a goner.

Yesterday, NBC’s ‘Today’ Had an Awkward April Fool’s Joke

today-show-prankICYMI: The cast of NBC’s ‘Today Show’ tried to break out the funny on April Fool’s Day. More specifically, newly blushing soon-to-be bride Savannah Guthrie and her executive producer.

As in, on live television. And that’s when the #TVFail awkward moment happened for all of us to enjoy.

Guthrie concocted a sinister plot to trick her co-hosts into eating Oreo cookies. HAHA! I mean, funny, right? Only (sorry, have to wipe these tears of laughter from my cheeks), instead of the gooey Oreo cream that blocks your arteries … wooooo, hilarious … she had them filled with, with … my gut hurts … with toothpaste.

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Savannah Guthrie of TODAY Marries Top DC PR Pro

Today in It’s Not Gossip If It’s True news, this morning Savannah Guthrie of TODAY took the opportunity to tell her co-hosts that she ran off and got married over the weekend…to Glover Park Group PR pro and self-described “recovering political hack” Mike Feldman.

And that’s not all…

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Snapchat CEO Performs Some So-So Damage Control

Snapchat CEO Evan Spiegel may not care for “controversial” questions, but when faced with an unavoidable problem he had no choice but to go on damage control duty. We’re not quite sure whether this quick Today clip effectively addresses the “millions of usernames and partial phone numbers published” scandal, though…

He basically just said “This happens to everybody. Sorry. We’re working with law enforcement”, and he didn’t offer anything resembling an apology.

That’s not all.

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Dick Costolo Reveals the Secret ‘Key to a Great Tweet’

Today’s episode of Two Bald Men Talking was a little more interesting than we expected it to be. Twitter CEO Dick Costolo not only cries sometimes; he also understands why some people act like big old jerks to Matt Lauer.

Oh, and he’s a big fan of everyone’s favorite word: content, content, content.

Now define “authenticity” in 140 characters or less. Good luck.

The Sochi 2014 Winter Olympics Are Coming…to Your Hometown

If you thought that late October was too early to be snow skiing in Times Square, you’d be right…but it happened anyway, thanks to the United States Olympic Committee (PR AOR M&C Saatchi), Liberty MutualThe Today Show and a bunch of superhuman athletes. Get ready for the guitars:

Pretty impressive setup complete with artificial snow, acrobatics and Matt Lauer learning to ski on wheels:

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Weight Loss Brands Shedding ‘Less Credible’ Celebrity Spokespeople

Celebrity spokespeople have long been the bread and low-fat-butter-substitute of weight loss brands like Jenny Craig and Weight Watchers. But this week the former announced its plans to move away from soap opera shills in favor of ads detailing the real-world products and services that its members actually pay for.

Donny Deutsch of Deutsch Inc. told Today that this change occurred because stars are simply “less credible” than friends and neighbors when it comes to weight loss. In fact, he says that celebrity spokespeople have grown less valuable to brands in all industries as our culture moves away from the era of the “household name” megastar.

Is that true? Here’s a spot illustrating Jenny Craig’s new approach:

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NBC Uses News Shows to Promote Sitcoms

NBC's 1600 PennVia our sister site TVNewser, we bring you an ethics debate: NBC has now used its “editorial” news shows Rock Center, Today and Meet the Press to promote its upcoming White House sitcom 1600 Penn. (Well, OK, it was the Meet the Press web channel if you want to get all technical, but the clip will still appear on some affiliates.)

We understand the network’s need to go all out to promote its newest property. Now that The Voice is over, NBC is pretty much guaranteed to drop back into its perennial loser status among the big networks.

Still, we have to ask: is the network crossing a line by hyping the show on its supposedly serious editorial programs? Joe Flint at the Los Angeles Times thinks so:

To be sure, the idea of media companies making use of their platforms to advertise their own assets and personalities is nothing new. ABC’s Good Morning America has no qualms about using its valuable time to talk about Dancing With the Stars.

But NBC is becoming the most aggressive in doing this and if it continues it could harm the credibility of its news division.

Crazy idea, but maybe news programming should be kept to news.

What do we think? Does NBC risk harming the credibility of its news division with this kind of everywhere-all-at-once promotion? What’s their marketing team so afraid of, anyway?

Forrest Gump Drops the F-Bomb on Live TV

Well, this just made our day. The world’s favorite nice guy Tom Hanks stopped by Good Morning America this morning to yukk it up with Elizabeth Vargas about his upcoming movie Cloud Atlas (which just happens to be based on one of our favorite novels, so those Matrix guys had better not screw it up)–and things quickly went from PG to R.

While demonstrating the finer details of making funny voices to the audience at home, Mr. Gump just happened to let a little f-bomb slip through. Authentic! We love Vargas’s attempts to contain her laughter:

You think Hanks would have had this much fun with Samantha Guthrie? Check and mate, NBC!

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