We’ll make a wild guess and assume that, if you work anywhere in communications, you heard the big news this morning: Scott Monty, former head of social for Ford Motor Company, joined Boston-based SHIFT Communications as EVP of strategy (he even has his own URL).
Today: dropping son off at goalie camp. Tomorrow: #MontyDecision
— Scott Monty (@ScottMonty) July 21, 2014
— Todd Defren (@TDefren) July 22, 2014
— Jason Falls (@JasonFalls) July 22, 2014
Scott elaborated on the #MontyDecision on his personal blog this morning, but he and SHIFT CEO Todd Defren also talked to us about the logic behind the move and their shared vision for the future of the comms industry.