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Posts Tagged ‘Tom Vilsack’

Chinese Chicken Creates a PR Challenge for Food Distributors

Any business selling America’s favorite flightless bird faces a bit of a conundrum after authorities decided to allow our own fowl to be processed in China before hitting stores and restaurants stateside.

Last week, the U.S. Department of Agriculture agreed to let a limited number of Chinese plants process chicken for sale in the United States—and it’s not even Chinese chicken. That’s right, these feathered sandwich fillers, which were raised and slaughtered on this side of the Atlantic, will travel East for a bit of re-dressing before returning in time for a dip in the deep fryer.

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Nutrition Info Going from Pyramid to Plate

*Updated June 2: The new nutrition icon, MyPlate, is here. In the video above, Agriculture Secretary Tom Vilsack introduces MyPlate. Experts agree that the plate is better, although some would like to see even more info included. Is this communicating the right message about healthy eating? Share your thoughts in the comments or @PRNewser.

The food pyramid that we’ve grown to love, if not fully understand, is being eliminated in favor of a dinner plate; a new circular chart that will instruct people on how to eat healthy will be introduced on Thursday.

“The new symbol was designed to underscore a central mantra of the federal government’s healthy eating push: make half your plate fruits and vegetables,” writes The New York Times. The story goes on to say that the U.S.D.A. has spent $2 million to create the logo and promote it, which includes focus groups and the first year of a publicity campaign.

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Can the Food Safety Bill Help the USDA’s Reputation?

With a number of food recalls over the past few years sending panic through the public, the House passed a bill aimed at food safety on Tuesday. In addition to being able to force food recalls, the FDA would increase farm and food company inspections as well as contamination prevention.

A statement issued by Agriculture Secretary Tom Vilsack said the bill would give the federal government “improved tools to prevent foodborne illness” and noted that a prevention-0riented angle would be beneficial in addressing “challenges in the food safety system.”

Still, whether the bill would work seems to still be in question. A YumSugar post asked if the administration’s efforts toward food safety reform actually give people confidence “that it’ll change the staggering rate of foodborne illness in America,” or if the steps are “simply boondoggle.”

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