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Posts Tagged ‘Tommy Hilfiger’

An Inside Look at Two Outdoor Event Venues

The redevelopment of New York’s Hudson Yards area got a major boost with Time Warner’s recent announcement of plans to relocate its headquarters there. Another company, Skylight Group, already ‘got in on the ground floor’, since it manages two notable outdoor event venues on the far west side: Skylight West (since 2008; photo below) and the High Line (In partnership with Friends of the High Line since 2012, photo at left). (both photos courtesy of Skylight Group) The firm also operates four indoor event venues.

“Event spaces become the visual backdrop for brands in terms of their look and feel”, noted Jennifer Blumin, Skylight Group’s president, during a recent in-person interview with PRNewser. “Now events are getting a larger piece of the marketing pie, due to social media, celebrities and their followers. Tech companies in particular host lots of events, and they like having raw space to customize. In turn, event organizers now are also more invested in technology due to state-of-the-art production needs and options such as livestreaming,” she added.

At Skylight West, located at Tenth Avenue and 36th street, only part of the event space is at street level. The rest of the venue, a converted parking garage, is on the penthouse studio and rooftop floors. As most New Yorkers and visitors know, the High Line park is situated on a former elevated freight railroad line between 10th and 11th Avenues. The section from Gansevoort Street to west 30th street is open to the public, while the last stretch from west 30th to 34th streets is still a work in progress.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Study: Make A Good First Impression By Wearing a Name Brand Logo

Kanye West with designer Marc Jacobs showing off one of the sneakers the musician designed for Louis Vuitton. Photo: Louis Vuitton

Two researchers in the Netherlands have confirmed that we’re a world full of label whores.

In a study where participants were shown pictures of people wearing a shirt with a Lacoste label, a Tommy Hilfiger label, a lower-tiered Slazenger label, or no label at all, the people wearing the Lacoste and Hilfiger labels were perceived as higher status and wealthier than the people in the other photos.

Taking it a step further, participants were shown video of people wearing or not wearing a logo on their clothing during a job interview. The interviewees wearing the logo were seen as better candidates and would’ve gotten nine percent more pay.

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Paul Wilmot Communications Closes LA Office

paul-wilmot.jpg

After less than a year, Fleishman-Hillard owned Paul Wilmot Communications closed its Los Angeles office.

“It was always meant to be an experiment…I opened up the Los Angeles office to see if there was business for us out there, and we just didn’t find it,” Wilmot told Fashion Week Daily. PWC clients include Oscar de la Renta, Tommy Hilfiger, the Whitney Museum, and the American Ballet Theater.

Wilmot will retain several LA clients and service them out of the agency’s New York office.