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Posts Tagged ‘Tony Cervone’

GM Hires Familiar Face as SVP of Global Communications

bildeIn what may be the week/month/year’s least surprising move, General Motors has finally replaced its SVP of global policy and communications with a familiar name and face.

Tony Cervone, who most recently served as VP of group communications for Volkswagen, doesn’t just have an extensive history doing PR for car companies–he worked at GM for 10 years along with current CEO Mary Barra, serving in a VP of global comms/strategy role before leaving for an SVP gig at United Airlines.

The strategy behind the appointment is fairly simple: Barra wants old allies to help her right her company’s badly managed response to its not-going-away faulty brake switch scandal.

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Cervone Heads to Volkswagen

Tony Cervone has been appointed EVP of group communications at Volkswagen, marking his return to the auto industry as VW’s top PR exec in the U.S. He’ll report to Jonathan Browning, president and CEO of Volkswagen Group of America.

Cervone worked at GM for a decade, serving as VP of global communications strategy and operations for a short time. He also spent 14 years at Chrysler, where he was VP of communications.

Most recently he was SVP and chief communications officer at United Airlines. He joined that company in 2009.

[via InsideLine.com]