Unfortunately for a couple of PR professionals, the odd name chosen for their firm has driven a large share of conversation within the industry on a slow winter news week.
We’ve been on vacation, so we heard of the Austin-based firm previously known as “Strange Fruit PR” for the first time yesterday. We’re still not clear as to why the story just broke when the firm had been using that name since 2012, but happen it did…and now the company has announced its new name: Perennial Public Relations.
Here’s a statement from founders Mary Mickel & Ali Slutsky to our own Tonya Garcia, who wrote yesterday’s post:
“We sincerely apologize to those offended by the former name of our firm. As of today, we have renamed our firm to Perennial Public Relations. We have always prided ourselves as open-minded individuals and we remain committed to serving our clientele and community. In no way did we ever intend for the name of our firm to offend nor infer any implication of racism. We are grateful for and appreciate the ongoing support of our clients and community.”