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Posts Tagged ‘Tonya Garcia’

Weber Shandwick, CPRF Vets Discuss Diversity in PR

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Earlier this month, PR veteran Mike Paul earned a bit of attention when he announced his plans to stage a hunger strike to protest a lack of diversity in the public relations world.

Since that story ran, we reached out to several contacts within the industry to get their takes on how we arrived at this point in the conversation—and where we should go from here.

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What the PRNewser Gang Is Thankful for in 2013

PR Turkeys

Tomorrow is the big day. A time when your humble PRNewser gang — him, her, her and yours truly — have a chance to reflect upon the overdose of tryptophan, the near-mauling of family members and how, exactly, one can resist the temptation to take an Instagram of everyone’s drunk Uncle Eddie (who tries to show off his “turkey leg” during the blessing of the meal).

The question came up during our morning “Soooo…whatchu gonna write about” meeting: what we are thankful for this year?

Sure, family, friends and a tank full of gas, but more specifically, what in this beloved industry of integrated flackdom are we most appreciative for in thanking sweet baby Jesus in 2013? Here’s our list. We’d love to hear yours in the comments after the jump…

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International Olympic Committee Hopes Gay People Will Stop Being So Gay

Last night our own Tonya Garcia reported on some Olympics-sized jitters over at NBC. Seems the official home of the 2014 Sochi Winter Games is a little wary of host country Russia’s decision to pass some of the world’s most archaically homophobic laws, which promise to arrest anyone who dares discuss “non-traditional sexual relationships” with minors or even bothers to act “openly gay” at the games. Yes, that means athletes too…

NBC spokespeople claim that no advertisers currently plan to boycott the games due to this unfortunate development, but the story doesn’t end there.

You’d think the International Olympic Committee’s thinking would be more in line with the 21st Century; we’re sad to say that’s not the case.

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The Call: Can Product Placement Win = PR Fail?

Halle Berry The CallWe didn’t see the new Halle Berry thriller The Call this weekend, but your former editor Tonya Garcia and our current colleague Donya Blaze did — and this morning they alerted us to a case of product placement that somehow doubles as a big old PR fail for the makers of the “prepaid” TracFone (anyone who’s seen The Wire knows what we’re talking about here).

Berry stars as a 911 operator/professional perm model tasked with saving a kidnapped teenager from a serial killer. The victim calls Berry from the killer’s trunk but cannot give her location. More importantly, emergency dispatchers are unable track her because she’s using a “disposable”, untraceable prepaid cell phone which happens to be clearly marked with the logo of its maker, TracFone. It’s a nice plot twist, but there are a couple of problems: first, it’s fiction; second, it doesn’t reflect very well on the brand.

Being media-savvy professionals, Tonya and Donya immediately recognized the bad PR and let the world know on Twitter:

TracPhone’s media team quickly responded to clarify that its phones are, in fact, traceable and serial killer-proof:

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Meet Your New Editor

Publicity hound.

And now for something slightly different: Your new Editor, Patrick Coffee, would like to take a moment out of his first day on the job to thank Tonya Garcia for her great work over the past two years and to introduce himself to loyal PRNewser readers!

As the newest voice to report on the making of your media meat, I will work with the very talented members of our editorial staff in order to feed that insatiable desire for industry news and juicy, juicy gossip (in addition to hosting a few properly understated cocktail parties).

Some random facts: I may be a Southern boy at heart (Go Gamecocks!), and I have been known to break out the twang from time to time as a parlor trick, but more than a dozen years in the Big Apple have made me a New Yorker through and through. Like you, I live for the big, sloppy mix of high-risk egos and anxious handlers that make up our dizzying media scene.

When I’m not basking in the warm glow of Manhattan’s all-you-can-eat PR buffet, I spend my evenings and weekends in a part of Brooklyn that you’ve probably never heard of: Greenwood Heights, best known as the home of the not-quite-famous Greenwood Cemetery, or New York’s top spot to party with the Civil War dead. I also write about local restaurants and nightlife for New York Magazine and Grub Street New York.

I love nothing more than an eager audience, so feel free to email me with pitches, announcements, complaints, or creative insults. I occasionally pop up on Twitter to post things I like, commit random acts of self-promotion and give answers to questions you didn’t know you needed to ask.

Time to pile on in the comments. Or not. I’m cool either way.

Changes at PRNewser

You know what they say in the news business: don’t bury the lead. So on that note, I am announcing that this week is my last as full-time editor of PRNewser. However, I will be staying on as a contributing editor to the site, as I’ve been here since the start and truly believe in what we’ve done, and what we have left to do.

The great news is that we’re bringing on a new full-time editor of PRNewser who is more than capable of the challenge.

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PRWeek Senior Reporter Tonya Garcia Leaving Publication

Exclusive: PRNewser has learned that PRWeek Senior Reporter Tonya Garcia is leaving the publication. There is currently a PRWeek listing for a Senior Reporter on the PRNewser job board. Reached for comment, PRWeek Executive Editor Erica Iacono confirmed to PRNewser that the listing “is a replacement position.” Garcia could not be immediately reached for comment.

PRWeek has been without an editor-in-chief since Keith O’Brien left to join social media agency Attention in April. Reporter Frank Washkuch recently left to join sister Haymarket Media publication DMNews as News Editor.

UPDATE: Garcia tells PRNewser, “I’ll be a senior account exec with MS&L starting on October 19.”

On the Scene Productions Fires All Employees, Faces Bankruptcy

We received a tip this morning about an “employee revolt” at well known video and digital PR services company On the Scene Productions yesterday. Sure enough, PRWeek‘s Tonya Garcia has confirmed that the company let go of all its employees yesterday.

We reached out to On the Scene for comment and spoke with Jim Bowling, a VP and Creative Director who has been with the company for twenty-one years. Bowling said that employees knew something was going on when they didn’t get their last paychecks and an email was “sent around yesterday saying there would be a meeting at noon” where they were told of the mass firings and that the company would be filing for bankruptcy. Bowling said employees were not offered any severance or benefits.

The company, founded by Sally Jewett and Stacie Hunt, recently sold to investment firm Socious Capital, which has no other media holdings. Socious executives flew in for the meeting, “and gave us until today at 2pm the next day to leave,” said Bowling

“This was a great company,” he said. “These guys really didn’t take the time to know or understand the employees, so how can you be successful running a company without even knowing your employees.” On the Scene has done work for Chrysler, The Rolling Stones, the American Medical Association and Billy Joel, among other entertainment and consumer brands. Socious Capital could not be reached for comment as of the time of this post.

The NewsMarket To Acquire Medialink

Media services vendor Medialink, known to most PR professionals for its work in broadcast and video PR, has been acquired by The NewsMarket. Both companies issued competing releases. The Newsmarket’s lead with the headline, “The NewsMarket to Acquire Medialink,” while Medialink’s proclaimed, “Medialink Worldwide Announces Signing of Merger Agreement.” Medialink told PRWeek earlier this year that it may “cease operations if it doesn’t receive third-party investment or attract a buyer.”

Romina Rosada, Global Head of Marketing for the NewsMarket told PRNewser, “The NewsMarket is indeed acquiring Medialink and we will own all the outstanding stock once the deal is approved by shareholders.”

According to the NewsMarket release, “For the 12 month period ending March 31, 2009, Medialink recorded revenues of $17.95 million.” The NewsMarket bought shares at $.20, which represented a 100% premium of the from the last trading price of Medialink’s common stock on May 27, 2009. Ergo Medialink was last traded at $.10 per share.

D S Simon Productions President& CEO Doug Simon told PRNewser, “Medialink deserves credit for helping to make broadcast PR a necessary part of effective campaigns. It’s a sad day for PR.” PRWeek‘s Tonya Garcia has more.

VMS Seeks To Provide Solution For Endless “Advertising vs. PR” Debate

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[Screenshot of Vantage, a new media intelligence tool from VMS]

Ad equivalency reports – in which PR pros attempt to align media coverage with advertising spend and compare the ROI of both – are generally a dreaded task in the PR world. Do they really mean anything? Isn’t it an apples to oranges comparison? These are just some of the questions that surround the practice.

Media intelligence company VMS wants to make this process a bit easier, with the launch today of Vantage, a solution the company says gives marketers “the ability to understand true Return On Investment (ROI) for advertising and public relations media activities and expenditures.”

The solution is not cheap. Left out of the press release, but mentioned in a story today on the launch by PRWeek‘s Tonya Garcia:

Carrying a seven-digit price tag, Vantage is intended for the large marketing budgets of Fortune 500 companies.

To be clear, Vantage offers much more than what PR pros seek to uncover with just an ad equivalency report. The solution also involves messaging analysis to see if advertising and PR messaging is aligned, and the ability to “Measure advertising and public relations performance across all major media to see how editorial coverage and advertising effectiveness impact each other,” among other features.