Domino’s has announced that it will be offering pizzas with gluten-free crusts, adding to the list of companies that are featuring these specialty products on their menu. The gluten-free-eating population is a $6.2 billion market and between six and eight percent of U.S. consumers are on a gluten-free diet.
Celiac.com is warning, however, that these pizzas are for people with celiac sensitivities, not for those with full-on celiac disease. That’s lame.
Companies like Frito-Lay and Anheusher-Busch, which has introduced gluten-free Michelob Ultra Light Cider, have also jumped on this culinary bandwagon. Chuck E. Cheese has added gluten-free pizza and chocolate cake to its menu.
Selling gluten-free products is just one way to add a special something to the menu these days.