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Posts Tagged ‘Tourism’

Philadelphia Wants to Throw a Big Gay Party

“Get your history straight and your nightlife gay.”

While France’s department of tourism wants Parisians to be nicer to foreigners, our own City of Brotherly Love aims to attract a slightly more…decadent audience. This commercial is not the very first aimed specifically at gay tourists (Philly itself started in 2004 and Key West followed in 2011 with this “out before it was in” spot), but we do see a trend developing here: campaigns designed to promote brands that don’t in any way identify as gay to the gay community.

In June we noticed the many varied brands that had anticipated the Supreme Court’s gay marriage ruling and made the most of it, and we expect that pattern to continue.

Well, at least the clip doesn’t push any gay stereotypes, right? While we can’t see Memphis or Little Rock releasing a commercial like this one, we think it’s safe to say that firms will be working on many more gay-themed campaigns in the near future.

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Scotland’s Rebranding Campaign = PONIES!!

Yesterday we told you about an Irish politician’s unfortunate decision to confirm every relevant stereotype by proposing a change in local laws that would allow for a bit of “moderate” drunk driving. Today we examine a nearby country engaging in a legitimate rebranding campaign designed to promote tourism by highlighting the natural beauty of its landscape…

Oh, who are we kidding–it’s Friday! We just wanted to post these adorable Shetland ponies. Look at their big silly sweaters!

Bedbugs Could Cost NYC Big Money

New York City is the capital of bedbug infestations. The problem the city is having with these persistent critters is not only giving us the willies, it’s affecting our bottom line.

The AP (via Crain’s) reports that travelers are making changes to their plans to avoid coming to NYC, which may cost the city money. New York’s tourism industry is worth $30 billion.

“Industry professionals—who have privately told city officials that they are nervous about bedbugs hurting New York’s reputation—say publicly that they are not aware of any bedbug-related cancellations,” the story reads. TripAdvisor is also reporting a 12 percent increase in posts that reference bedbugs.