Tourism Australia has selected Ketchum for PR across the U.S., Canada, and Latin America after a competitive search. The win was effective last Friday and will last for the next three years with the possibility of extending another year. Ketchum’s Los Angeles office will lead the account. According to the release, Fleishman-Hillard was the previous firm. Its contract ended in June.
Miami-based Grupo bt USA was selected by The Bahamas Tourist Office for marcomms work to drive at least 50 percent growth in Latin American visitors to the islands. The campaign slogan is “Bahamas, No lo has visto todo.”