According to research conducted by Unisfair, 60 percent of marketers say they intend to increase the amount of money they’re spending on virtual events in 2011. CA Technologies is hosting what it says is the longest virtual trade show ever, a month-long event that will include more than 150 presentations and 25 virtual booths. We spoke with the company behind this virtual trade show, ON24, about how companies can host their own Web events.
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