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Posts Tagged ‘TripAdvisor’

TripAdvisor’s Jetsetter Brand Soars into Hashtag Heaven with #Jetsettering

Jetsetter Image FinalCatchy hashtags aren’t new to Aaron Clossey, social media manager at Jetsetter, the travel arm of Gilt Groupe that TripAdvisor acquired last year. After all, his personal twitter handle is #clossboss. So when he needed an evergreen hashtag for brand users to rally around, he used the simple yet action-oriented #jetsettering. Members of the site have responded in force with tweets and photos of activities ranging from snorkeling to canal rides in Venice.

Clossey presented recently at BDI/Business Development Institute’s Food, Beverage and Hospitality Social Media Marketing Summit in New York about Jetsetter’s efforts to harness visual social media content. The brand’s initiatives have involved contests, partnerships and influencers, all in keeping with its whimsical, irreverent persona.

While Jetsetter got its start with exclusive flash sales in the luxury travel segment for its invitation-only upscale subscriber members, the brand has evolved since then. “We’re a lifestyle brand, not just an OTA”, [online travel agent] Clossey said. Now Jetsetter also does personal travel planning, for trips like honeymoons. In addition, the brand offers a trove of content on its site that’s accessible to more than its current 20 million members.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

STUDY: Media Coverage Has Little Influence on Consumers’ Travel Decisions

If only I'd read this BEFORE I bought tickets

Here’s an interesting, somewhat contradictory finding from our friends at travel blog Skift.

Turns out that media coverage of a given destination wields little, if any, influence when it comes to determining where consumers will take their next vacations.

If true, this finding might require some travel/leisure-focused firms to adjust their strategies…

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Metropolitan Museum’s Chief Digital Officer Shares His Artful Perspective on Social Media

Met Museum Roof Cloud City FinalWhat does New York’s Metropolitan Museum of Art have in common with the Broadway musicals Kinky Boots and Jersey Boys, the Frick Collection and the Manhattan skyline? They’re all top five NYC attractions on TripAdvisor.

That’s what Sree Sreenivasan discovered when he checked the popular travel review site. He’s the Met Museum’s first chief digital officer, and formerly worked as Columbia University’s chief digital officer and professor at their journalism school. He spoke at The New York Times Travel Show on Friday about the museum’s digital initiatives.

The Met’s exhibits and collection ranges from modern sculpture (Cloud City 2012, above) to ancient objects (William the Hippo, below). The museum has long been active on digital fronts, like interactive video screens, digital photography and social media. The Met’s digital efforts are especially interesting given its global audience and high-profile art fans, like celebs Bono, Psy and Steve Martin.

Sreenivasan’s goal is to enhance and expand on the museum’s existing digital programs, leaving no masterpiece unturned. He outlined the Met ‘s current social media status and future plans. He also shared tips that can apply as examples beyond the art world.

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American Express and TripAdvisor Want to Keep Your User Reviews Honest

I'm dreaming of more money.

Oh yeah, she’s a member.

Online reviews are important. Online reviews are completely unreliable. Today is Wednesday.

Here’s one more undeniable fact: American Express has teamed up with TripAdvisor in a noble attempt to keep user reviews as honest as they can possibly be. The project might not be quite as revolutionary as it sounds, though.

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TripAdvisor Offers to Scrub Negative Hotel Reviews in Exchange for a Little Renovation

In what should be great news to anyone with clients in the hospitality industry, top travel blog Skift reports that TripAdvisor has announced plans to remove negative user reviews from hotel listings…as long as the businesses in question do some renovating. Given the power of user reviews to drive sales, this is kind of a big deal.

The change has been in the works for some time, but the company recently got specific with its demands (hint: new paint and window dressings won’t do).

To qualify as a major renovation, changes must be structural in nature. Cosmetic changes, such as new carpets, paint, or wallpaper, do not qualify.

In order to certify said (major) renovations, the business in question must submit one of the following documents:

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