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Posts Tagged ‘Trust Barometer’

America: ‘Reporters are a Bunch of Liars!’

Gallup Poll HonestyHey, those aren’t my words. As most people who backpedal would say, “Some of my best friends are reporters.” (But seriously folks, as I loosen the knot in my tie, some of my best friends are reporters.)

Gallup polled a litmus test group of ‘Mericans about the most and least trustworthy professionals in this country.

As you can tell by the professionally graded graph to the left, nurses rock. Because you never had a nurse tell you, “Oh no. That rash will stop itching in a couple of days.”

It’s nice to see that with all the ballyhooed press about “bad cops,” that clergy ranks below them on “honesty and ethical standards in professions.” Nice to have hope these days. Below them are: judges, day care providers (?!), nursing home operators (?!?!), auto mechanics, bankers and … Read more

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Corporate Reputation: Everybody’s Watching

Interest in corporate reputation is up, reports the Christian Science Monitor. It cites a NYSE-Euronext survey of 325 CEOs worldwide, which “found that three-quarters of firms had become more transparent about their risk policies.”

Adding to the mix Edelman‘s Trust Barometer findings that “trust and transparency” were “deemed as important as the ‘quality of services and products,’” the story looks at the way companies today have to manage their reputations online and off, both in terms of public opinion and also political leverage, in cases such as BP’s.

The story quotes Edelman’s Harlan Loeb, director of crisis and issues management, as noting that companies today function in a “24/7 risk environment” with such a high volume of eyes on their activities. He adds, the story says, that social media is simultaneously beneficial because it gives companies “an extraordinary opportunity to break through the static of information flow to tell your own story.”

With regard to BP, the Monitor quotes a communications consultant working for the company as saying that while BP has controlled its narrative “reactively”, there is more to be done “proactively,” especially given litigation that has cast the company in a negative light.