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Posts Tagged ‘Trylon SMR’

The CHR Group Acquires Trylon SMR

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This morning, New York-based marketing services holding company The CHR Group announced its acquisition of tech-focused PR shop Trylon SMR.

You may know Trylon — which has served such clients as Microsoft, Corbis, The Weather Channel and AT&T since its founding in 1990 — as one of the few agencies reminding us that New York City’s “Silicon Alley” also nurtures a vibrant tech scene lacking only the flash and self-importance of its West Coast counterpart. The agency now joins names like Raker Goldstein, Slingshot, ClarkHuot and Adler under the larger CHR umbrella.

The acquisition will allow Trylon to offer an expanded array of services to its clients: in the release, President Lloyd P. Trufelman lists “branding, digital, design, advertising, experiential marketing, research and other offerings as needed.”

In explaining the reasoning behind the move, CHR CSO Jonathan Zaback writes:

“Trylon SMR will serve as the foundation for a larger tech PR practice that we will be expanding via additional acquisitions.”

…because we can’t let California have all the fun.

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Spin the Agencies of Record

 

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Spin the Agencies of Record

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Denver-based DStreet will be PR AOR for nonprofit Comic Book Classroom, a group dedicated to increasing students’ interest in literature and the arts through comics. The group provides area schools with free comic-based materials, and DStreet will be responsible for both highlighting those efforts and promoting Denver’s version of Comic Con, which will donate money raised back to CBC so it can continue using comics to help kids get more out of the school experience.

The release notes that DStreet’s account lead is a proud geek and the event’s site tells us that it will feature guests like Adam West and Bruce Freaking Campbell. Since we assume Campbell still hangs out with Sam Raimi, we hope someone will take this opportunity to figure out what the hell happened to Spider-Man 3.

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Spin the Agencies of Record

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“If [technology] keeps up, man will atrophy all his limbs but the push-button finger.” – Frank Lloyd Wright

Not in the case of fitness tech company PUSH, which chose Uproar PR as its AOR after launching an Indiegogo fundraising campaign. PUSH’s main product is an armband that you wear into the workout room to help you monitor your results and share them with your friends. No word on whether the band will shock you if you can’t motivate yourself to hit the gym.

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Vanity Fair lingerie, which is owned by Warren Buffet’s Berkshire Hathaway, retained Barkley as its PR agency of record. Barkley will basically do everything for the brand: “strategy, mass media and digital advertising, social media, media planning and buying, and public relations”. The list kind of gave us a headache, and then we started thinking about underwear.

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Spin the Agencies of Record

The Children’s Health Fund has selected Cohn & Wolfe as its pro-bono Agency of Record. CHF is dedicated to providing mobile-based pediatric medical care to children in need across the United States.

Cohn & Wolfe is tasked with a range of integrated marketing programs—including creative, digital and advertising—as well as supporting the 25th Anniversary Benefit Concert on Friday night, hosted by CHF co-founder Paul Simon.

Infiniti has selected JMPR Public Relations, based in California, as its Agency of Record for the brand’s product and lifestyle communications efforts in the United States. JMPR will be responsible for media relations activities and provide strategic brand-building counsel as Infiniti continues to broaden its product line and presence in the competitive performance luxury automobile segment.

“Infiniti is entering an inspired era and we are so excited to be a part of it,” said JMPR President Joseph Molina. “We look forward to down the road, when we’re able to say ‘we were there when it happened,’ which is exactly what we’ve done for international brands for years.”

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Spin the Agencies of Record

Infom.Asia, a boutique PR firm, has won the CA Technologies account for the Asia-Pacific region. Work will include campaign planning and social media outreach. The firm will also work on local outreach in its home base of Singapore. Hill + Knowlton previously had the account. [via]

Maroon PR has added a dozen clients in recent weeks, including the University of Maryland Athletics Department, the Under Armour High School Baseball All-America Game, which will be played August 18, and Maryland Live! Casino.

Gibbs Sports Amphibians, which specializes in “high speed amphibian technology,” has chosen Burson-Marsteller as its U.S. AOR. Three other firms had been in the running. [via]

Italian leather furniture company DeCoro has chosen Blaze PR for media outreach during the lead-up to the company’s August unveiling of a new line of furniture in Vancouver. This will be the first time in three years that the company will be showing in North America.

Scenios, a cloud-based software company for the television and film production industry, has chosen Trylon SMR for media relations work.

Spin the Agencies of Record

Husqvarna, makers of lawn equipment for homeowners, has chosen Ketchum as U.S. AOR. The firm’s Atlanta team will take the lead on this account. [via]

H&R Block has hired Shift Communications for content strategy, specifically the company’s Block Talk blog. On the blog now, an infographic from the company’s Stache Act campaign, included in this morning’s Ticker.  [via]

Marcomms company EOS has added six clients to its roster: the city of Dunwoody, G.A.; Dunwoody’s Convention and Visitor’s Bureau; Higher Ground, an initiative launched by Atlanta faith leaders; Millbridge, a new community outside of Charlotte, N.C.; Soleil Laurel Canyon, an adult community outside of Atlanta; and coaching and executive development company Turknett Leadership Group.

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Council of PR Firms Publishes an Advertorial To Target Marketers

This week, the Council of Public Relations Firms has published a “Branded Content” special in Ad Age titled ‘The PR Factor 2011,”  which you can also find online here.

According to the opening, authored by Council chairman and Weber Shandwick president Andy Polansky: “We created this special section to cue marketers in to how public relations is taking a more prominent place in integrated marketing campaigns and to take a look at what this means for the overall marketing services industry. It also highlights the variety of ways in which CMOs and brand managers can partner with PR firms to drive results.”

The section includes four articles such as one on trends predictions for 2012 and another on the steps PR is taking to meet the needs of the new marketing landscape.

But is it oxymoronic for a PR organization to run a “special advertising section” in an advertising trade publication to talk up PR?

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Spin the Agencies of Record

Kate Moss in Topshop

Topshop has hired Zapwater Communications for PR, marketing, social media, and events work tied to the September opening of the retailer’s Chicago store. David Zapata, president of Zapwater, said the fees for the account are “sizeable” with more than six staffers doing the work. [via PRWeek]

The Snoring Center, which specializes in treatment for snoring and sleep apnea has chosen Hill & Knowlton for both traditional and social media PR work. The firm’s L.A. and N.Y. offices will work on the account.

Beckerman has added six clients to its real estate practice: ABS Partners, a NYC brokerage and consulting firm; Avidan Management, a family-owned New Jersey real estate company; Centaur Properties, which acquires and rebrands property; Claremont Companies, a development and construction business; First Potomac Realty Trust, a real estate investment trust; and Hollister Construction Services, a general contractor.

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Spin the Agencies of Record

MWW Group has added three clients to its roster: The Museum of Mathematics, which will open in New York in 2012; Latinum Network, which works to connect brands with the U.S. Hispanic market; and StarGreetz, which uses the voices and images of celebrities in online and mobile messaging, like voice mail and viral video.

Tara Ink, which specializes in promotions for high-end luxury brands, has added eight new clients to its roster. Among them, The Plum Network, which is launching Plum Miami magazine; Poko Pano, a Brazilian beachwear company that will be showing at Mercedes-Benz Fashion Week Swim 2012; Cosmo Summer Splash 2011, the annual fashion show that will take place on July 14; and Haven, a new gastro-lounge on Miami’s Lincoln Road.

Puradyn Filter Technologies, an oil filtration system manufacturer, has chosen Monarch Communications for PR targeting potential investors and consumers.

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