Posts Tagged ‘Trylon SMR’
Denver-based DStreet will be PR AOR for nonprofit Comic Book Classroom, a group dedicated to increasing students’ interest in literature and the arts through comics. The group provides area schools with free comic-based materials, and DStreet will be responsible for both highlighting those efforts and promoting Denver’s version of Comic Con, which will donate money raised back to CBC so it can continue using comics to help kids get more out of the school experience.
The release notes that DStreet’s account lead is a proud geek and the event’s site tells us that it will feature guests like Adam West and Bruce Freaking Campbell. Since we assume Campbell still hangs out with Sam Raimi, we hope someone will take this opportunity to figure out what the hell happened to Spider-Man 3.
“If [technology] keeps up, man will atrophy all his limbs but the push-button finger.” – Frank Lloyd Wright
Not in the case of fitness tech company PUSH, which chose Uproar PR as its AOR after launching an Indiegogo fundraising campaign. PUSH’s main product is an armband that you wear into the workout room to help you monitor your results and share them with your friends. No word on whether the band will shock you if you can’t motivate yourself to hit the gym.
Vanity Fair lingerie, which is owned by Warren Buffet’s Berkshire Hathaway, retained Barkley as its PR agency of record. Barkley will basically do everything for the brand: “strategy, mass media and digital advertising, social media, media planning and buying, and public relations”. The list kind of gave us a headache, and then we started thinking about underwear.
Cohn & Wolfe is tasked with a range of integrated marketing programs—including creative, digital and advertising—as well as supporting the 25th Anniversary Benefit Concert on Friday night, hosted by CHF co-founder Paul Simon.
Infiniti has selected JMPR Public Relations, based in California, as its Agency of Record for the brand’s product and lifestyle communications efforts in the United States. JMPR will be responsible for media relations activities and provide strategic brand-building counsel as Infiniti continues to broaden its product line and presence in the competitive performance luxury automobile segment.
“Infiniti is entering an inspired era and we are so excited to be a part of it,” said JMPR President Joseph Molina. “We look forward to down the road, when we’re able to say ‘we were there when it happened,’ which is exactly what we’ve done for international brands for years.”
Infom.Asia, a boutique PR firm, has won the CA Technologies account for the Asia-Pacific region. Work will include campaign planning and social media outreach. The firm will also work on local outreach in its home base of Singapore. Hill + Knowlton previously had the account. [via]
Maroon PR has added a dozen clients in recent weeks, including the University of Maryland Athletics Department, the Under Armour High School Baseball All-America Game, which will be played August 18, and Maryland Live! Casino.
Italian leather furniture company DeCoro has chosen Blaze PR for media outreach during the lead-up to the company’s August unveiling of a new line of furniture in Vancouver. This will be the first time in three years that the company will be showing in North America.
H&R Block has hired Shift Communications for content strategy, specifically the company’s Block Talk blog. On the blog now, an infographic from the company’s Stache Act campaign, included in this morning’s Ticker. [via]
Marcomms company EOS has added six clients to its roster: the city of Dunwoody, G.A.; Dunwoody’s Convention and Visitor’s Bureau; Higher Ground, an initiative launched by Atlanta faith leaders; Millbridge, a new community outside of Charlotte, N.C.; Soleil Laurel Canyon, an adult community outside of Atlanta; and coaching and executive development company Turknett Leadership Group.
According to the opening, authored by Council chairman and Weber Shandwick president Andy Polansky: “We created this special section to cue marketers in to how public relations is taking a more prominent place in integrated marketing campaigns and to take a look at what this means for the overall marketing services industry. It also highlights the variety of ways in which CMOs and brand managers can partner with PR ﬁrms to drive results.”
The section includes four articles such as one on trends predictions for 2012 and another on the steps PR is taking to meet the needs of the new marketing landscape.
But is it oxymoronic for a PR organization to run a “special advertising section” in an advertising trade publication to talk up PR?
Topshop has hired Zapwater Communications for PR, marketing, social media, and events work tied to the September opening of the retailer’s Chicago store. David Zapata, president of Zapwater, said the fees for the account are “sizeable” with more than six staffers doing the work. [via PRWeek]
The Snoring Center, which specializes in treatment for snoring and sleep apnea has chosen Hill & Knowlton for both traditional and social media PR work. The firm’s L.A. and N.Y. offices will work on the account.
Beckerman has added six clients to its real estate practice: ABS Partners, a NYC brokerage and consulting firm; Avidan Management, a family-owned New Jersey real estate company; Centaur Properties, which acquires and rebrands property; Claremont Companies, a development and construction business; First Potomac Realty Trust, a real estate investment trust; and Hollister Construction Services, a general contractor.
MWW Group has added three clients to its roster: The Museum of Mathematics, which will open in New York in 2012; Latinum Network, which works to connect brands with the U.S. Hispanic market; and StarGreetz, which uses the voices and images of celebrities in online and mobile messaging, like voice mail and viral video.
Tara Ink, which specializes in promotions for high-end luxury brands, has added eight new clients to its roster. Among them, The Plum Network, which is launching Plum Miami magazine; Poko Pano, a Brazilian beachwear company that will be showing at Mercedes-Benz Fashion Week Swim 2012; Cosmo Summer Splash 2011, the annual fashion show that will take place on July 14; and Haven, a new gastro-lounge on Miami’s Lincoln Road.
Puradyn Filter Technologies, an oil filtration system manufacturer, has chosen Monarch Communications for PR targeting potential investors and consumers.
Datapipe has selected Peppercom as its AOR. The tech management and service provider previously worked with Peppercom in 2002. Now, the Peppercom program will include media relations, social media initiatives, digital marketing, services in the U.K., and a new website via H2O Associates, a Peppercom division.
The Renaissance Orlando at SeaWorld has chosen Kreps DeMaria Public Relations and Marketing for PR services. The firm works with a number of hospitality clients including the JW Marriott Hotel Miami and the Sanibel Harbour Marriott Resort & Spa.
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