The idea is that parents will see the stickers around town and get the impression that The Tutor Crowd is a little hipper (and therefore more effective) than other educational services companies. There’s more on the page itself (warning: some of the language in the original tags is NSFW). We wish we’d come up with this one.

New Career Opportunities Daily: The best jobs in media.

Following reports of “Facebook fatigue” and a news that members of the all-important Millennial demographic spend more time on Tumblr comes a study proclaiming that the same 18-29 set doesn’t find Facebook brand pages “credible” and tends to avoid or ignore even the ones they “like.”

What to make of it all? Well, this week also brings us a Louddoor study revealing the twenty brands with the “most loyal” Facebook fans. We thought we’d check out the top twenty pages and highlight posts demonstrating why their fans are so much more engaged. Here goes:

These pages may not have the most fans, but they do have the most engaged fans–because they’ve all catered to their audiences very successfully. What do we think?

New Career Opportunities Daily: The best jobs in media.

The one-of-a-kind design features 19 engines, 42 wheels, three steering wheels (to be controlled by three different drivers simultaneously) and, of course, a large trunk dedicated solely to transporting toys.

So how did this epically equipped piece of machinery make it from the brain of a toddler to a detailed BMW design? Like so many other magical things in childhood, all it took was a kid’s limitless imagination–and a particularly cool, dedicated adult invested in encouraging that creativity–to get things moving. It all started when Eli’s uncle posted on car enthusiast website Jalopnik:

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New Career Opportunities Daily: The best jobs in media.

• 8% of people with Internet access who don’t have Facebook accounts are interested in signing up, but…
• 20% of those who don’t have profiles now once did, and…
• 60% of members have taken a “voluntary break” lasting several weeks or more

There are several ways to read these numbers, but the big point is: Many Facebook users are starting to re-think exactly what the site means to them, and while traffic and membership stats remain huge, very few members are spending more time on Facebook now than in the past.

The killer for PR/marketing pros: the only users who have increased their Facebook engagement levels are older adults. Young folk aged 13-25 are more interested in Tumblr.

We don’t mean to start yet another conversation about whether Facebook has plateaued, but one question is worth asking: has it lost value as a PR/marketing venue?

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New Career Opportunities Daily: The best jobs in media.

How does it work? Well, the company began with a database of “statistics, detailed information and background” on about 1,000 prominent fashion bloggers like top Tumblr Eva Chen, Shine by Three and the amazingly titled How to Talk to Girls at Parties.

Each profile includes traffic stats and interaction data to let promoters know how popular a given writer is and how likely he/she is to engage with publicists (along with contact and pitching information). Oh yeah: bloggers must apply and be “vetted” if they want to join the list.

The platform could also help hungry brands promote themselves: partners include Kate Spade, Oscar de la Renta, Lucky Magazine and more.

We’re not incredibly familiar with the glam biz, so let us know: how valuable could this resource be? Would the model work in other industries as well?

New Career Opportunities Daily: The best jobs in media.

Marvel Comics

So what can everyday companies learn from Marvel’s hyperactive social media presence? Quite a bit!

The big lesson: constant engagement. We don’t want to stereotype here, but comic book fans are some of the most outspoken and devoted “brand advocates” around, and they demand both respect and responses to their queries. For some examples, check out the Twitter feed of Ryan Penagos, executive editorial director of Marvel’s digital division. It includes a lot of substantive information about upcoming properties as well as tiny little tidbits like this one:

Watching writers/producers @motancharoen, @jedwhedon & Joss Whedon react to #SHIELD as it’s being filmed is pretty rad.

— Ryan Penagos (@AgentM) January 23, 2013

Oh, and he has a Tumblr too.

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New Career Opportunities Daily: The best jobs in media.

The individual mentioned in the post was recently involved in user testing sessions for the product he needs to promote, so the following list of tips is especially relevant to brands with upcoming product testing sessions–but it could also apply to those with established customer/fanbases. You know, the kind of brand loyalists who wouldn’t mind having you contact them for input.

Essentially, the tips boil down to figuring out which publications the members of your target audience read most often. This may involve contacting said audience members directly—but that’s usually less stressful than the pitch process, right? The steps:

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New Career Opportunities Daily: The best jobs in media.

• Was it the Google/YouTube election page, complete with live results, surveys, insights and voter info?
• Was it Twitter’s not-all-that-special #election2012 page?
• Was it Facebook’s American politics page and Polling Location Search Tool app?
• Was it Foursquare’s “I Voted” map, complete with “limited edition badges”?
• Was it tumblr’s official election feed?
• Was it Bing’s live official election page or “Destination 2012: The Ticket” from Yahoo! News? (Ha ha, just kidding.)

Seems like everyone got in on the game. What do you think? Did we miss anybody?

New Career Opportunities Daily: The best jobs in media.

We’re not going to spend too much time analyzing or fact-checking last night’s debate; you’ll already read more than enough of that business today if you so much as glance at any news feed.

We’re more interested in the meme that emerged, with stunning speed, right before 10 last night–call it Big Bird 2.0 if you must (please don’t). Let’s put it this way: Well before the end of the Hofstra rumble, someone created the “Binders Full of Women” tumblr based on this well-meaning but poorly executed Mitt Romney quip:

“I went to a number of women’s groups and said, ‘Can you help us find folks?’” said Romney. “And they brought us whole binders full of women!”

This was Romney’s attempt to boost his standing among female voters by explaining the actions he took back in the day upon realizing that, when he was Governor of Massachusetts, his cabinet didn’t include many women. It was…awkward. continued…

New Career Opportunities Daily: The best jobs in media.

Stewart has been blowing up the Internet lately. His recent move to Brooklyn’s favorite baby-making factory, Park Slope, inspired a hilarious Tumblr page, and this week he used his Twitter feed to express his frustration in seeking help with his new Time Warner Cable account and hearing…crickets!

Stewart tweeted “All I wanted to do was set up a new account with @TWCable_NYC but 36hrs later I’ve lost the will to live” before engaging in a fruitless back-and-forth with Time Warner’s Twitter representative. We like this guy–and, given the fact that his message was favorited nearly 300 times and re-tweeted more than 600 times, we hope Time Warner got the message!

We did have a larger point, though: continued…

New Career Opportunities Daily: The best jobs in media.

In the wake of the viral tumblr hit Texts from Hillary, serious journalists like ourselves have sought new ways to make light of the fact that the Secretary of State is kind of a badass–and the Boston Review found a good one this week with a saucy excerpt from a two-year old interview with a couple of clueless talk show hosts in Kyrgyzstan: continued…

New Career Opportunities Daily: The best jobs in media.

According to Business Insider, the company’s current state of (justifiable) panic may well lead them to send their favorite spokeswoman Flo on an extended vacation.

Well, somebody needs to do something—and fast. Progressive’s PR outlook hasn’t gotten any better since we first ran the story earlier this week. Matt Fisher, the comedian who first brought the controversy into the spotlight with his harrowing tale of legal battles in the wake of his sister’s tragic death, took to Tumblr yesterday to refute Progressive’s universally panned response to his initial post (not a great idea to enable comments on that company blog, by the way). Fisher insisted that Progressive’s in-house lawyer did in fact serve as counsel for the “underinsured” driver who caused the fatal accident–despite contrary claims from the company.

Wow. Tough to spin this one. continued…

New Career Opportunities Daily: The best jobs in media.

• Progressive customer Kaitlyn Fisher died in a tragic 2010 collision
• The other driver was ruled responsible; his insurance provider immediately settled for a very small sum in keeping with his policy
• Because the other driver was “underinsured,” a special clause in Kaitlyn’s policy required that Progressive also pay the difference between his total and hers
• Progressive refused to pay the full total due to Kaitlyn’s estate, forcing her family to take legal action (recent graduate Kaitlyn had considerable student loans due at the time of her death)
• Under Maryland law, the Fisher family could not sue Progressive directly; their only option was to sue the responsible driver and then use the judgment as leverage against the company
• The driver was deemed negligent; during the trial, he was represented by Progressive’s own lawyer.

Sounds like a big headache, huh? It gets worse: continued…

New Career Opportunities Daily: The best jobs in media.

Comic book author Alonzo Washington is on "TheGrio 100" list.

At an event yesterday, The Huffington Post and AOL introduced The Huffington Post Streaming Network (HPSN), a live network that will broadcast 12 hours per day starting this summer. HuffPo founding editor Roy Sekoff will run the network which he says will be a mix of CNN, The View, and YouTube.

The New York Times has launched “Business Day Live,” a live video show that will focus on the top business headlines of the day. It will air each weekday and appear on the outlet’s homepage.

The Wall Street Journal has also launched a new program, “Off Duty,” a lifestyle show based on WSJ Weekend that will air each weekday at 6 p.m. ET on the outlet’s YouTube channel. It will be hosted by reporter Wendy Bounds. This adds to the list of shows that the WSJ already has, including “Lunch Break” and “Mean Street.”

A former Harper’s Bazaar intern is suing Hearst for unpaid minimum wages. According to the lawsuit, accessories intern Xuedan Wang worked unpaid between 40 and 55 hours per week between August and December of last year. The plaintiff and her lawyers hope to build a class-action lawsuit. [via Reuters]

Bloomberg head Lex Fenwick has been named CEO of Dow Jones & Co. He replaces Les Hinton, who left the post in July. Fenwick joined Bloomberg in 1987 and was tapped to head up Bloomberg Ventures in 2007. [via WSJ]

TheGrio.com has revealed “TheGrio 100,” its list of “history makers and industry leaders” making waves in the U.S. today. Among those on the list are the mayor of Jacksonville, FL, Alvin Brown, Google’s Torrence Boone, and marine biologist Daniell Washington.

Clickthrough for more of the week’s media changes.

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New Career Opportunities Daily: The best jobs in media.

The New York Times goes into detail about the attributes of the blogging service, which includes the ability to go on for more than 140 characters, the addition of photos and other content, and its ease of use. For smartphones, there’s also Posterous. The Atlantic and John Mayer are among Tumblr’s users so far.

Twitter‘s appeal is the ability to provide a quick update in real-time, so it seems Tumblr isn’t really an alternative. But the company says it’s getting 30,000 new users per day, so there’s some appeal and perhaps some new publicity uses. If you’re on Tumblr or have any feedback, please share in the comments.

New Career Opportunities Daily: The best jobs in media.