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Posts Tagged ‘TV ratings’

5 Quick Ways to Take Advantage of Sweeps

sweeps bingoBreak out the databases and the brooms, flacks. It’s Sweeps Month!

The word means several things to many people, but in the world of media, it only means one thing — money. And for the world of PR, it should mean one other thing – opportunity. 

You will note every February, May (and July), and November, local TV networks begin to dust off its investigative reporters, gives a raise to its consumer reporters, start to offer more touchy-feely stories before the weather, issue a “three-part series” on such, and acts like the boss is watching.

Because he or she is watching.

“Sweeps” is the time when raises are handed out. Check out national TV. You know how your show breaks for the summer and saves those finales for around May, or before Christmas around November? That’s right. Because people check out for the summer and the holidays since TV doesn’t matter as much. Local networks follow suit, which means flacks have a great opportunity to pull out the greatest hits and, with a little elbow grease, can earn some sweet client hits.

Here are a few ideas how…

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News Producer ‘Happy’ for a Van Driving Into a House Because It Was a Slow News Day

February is one of those magic times of the news year — sweeps!

Take it from a hack-turned-flack, ratings can do funny things to people in the media biz. When you can influence sponsors purchasing more air time because of your pseudo-Peabody award-winning journalism, you tend to get the big head. You know, thinking you are really putting money into your station’s deep pockets; thus, securing your job for the next few months.

Meet Juliana Vasquez.

She’s a morning news producer at KSAZ FOX 10 in Phoenix. Vasquez surely knows the Suns suck, the Diamondbacks are so-so, and border patrol stories are old in the land of the desert sun. She’s jonesin’ for a story to do her part. And then, her big break: A drunk driver smashed clean through some family’s home. And she does this:

tweet

When this was caught, Juliana removed the tweet but not before it made news. Needless to say, she’s probably second-guessing her crack-like euphoria about the driver’s peril. Thanks to family blog TVSpy, we know she has ‘already been reprimanded’ for her jocularity; however, this is a serious #PRFail as well because again, ratings.

That’s the circle of life.

Duck Dynasty Ratings Take a Dive After All

Duck-DynastyLate last year, America was all miffed about Duck Dynasty‘s patriarch Phil Robertson and his not-so-fan-friendly views on gay rights and Jim Crow laws. Well, many people except the executives at A&E who thanked the nation for its concerns with a Duck Dynasty marathon.

It seemed this was the show that could do wrong, even though it did. A&E didn’t think so as they brought Big Daddy back hoping for happy-happy-happy ratings for its season premiere.

Yeah, not so much. More than 4.5 million people did not tune in and that sound you hear was the this nation not really giving a quack about the much beloved show.

According to Nielsen ratings, the Season 5 premiere on Wednesday of the A&E reality show drew 8.5 million viewers, down sharply from the nearly 12 million that tuned in for the Season 4 opener in August. Granted, that’s still a sweet number for a season premiere on paid TV, but it shows that maybe people do care about that “down-home-thinking.”

In fact, behind The Walking Dead, it’s the number one show on TV—but it will be interesting to see if this show continues to be the juggernaut it’s become or if people just want the Robertson klan … clan to get ducked. (Oh, come on! It was there. We’re having fun here, no?)

The News Is In: Cable News Is Sucking a Little Wind

cable-news-networks

Meh?!

The word is out and I think all your haters of “Faux News” can have a nice warm cup of shut up. Do you realize according the recent polls that have been addressed, FOX News has been the number one cable news network for 12 long years. 12! That’s not your mama’s cable news network.

And it doesn’t matter what big screens Wolfy puts in his situation room, where Anderson rocks his stellar, on-location reporting or whatever the hell MSNBC does to mount up some controversy, no one can touch FOX News. Now while this isn’t an endorsement of their rockstar reporting (Megyn Kelly, we’re pointing at you and whitey Santa), we are seeing something different in these numbers most aren’t discussing.

They are all tanking, just a little. And for one very good reason.

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